Last month Google announced that the secure HTTPS protocol will be now be used as a light ranking signal in its search algorithm. For those who aren’t familiar with HTTPS, it stands for Hyper Text Transfer Protocol Secure and,…
Browsing Category
Search Marketing
“Many years in a land far away” would be an appropriate beginning to many histories. However, search engine optimization (SEO) is another — albeit unique — story. Not only is it still a relatively new industry, but its true…
Search Marketing is constantly changing. One week, forums like Webmaster World are abuzz with theories on Panda and Penguin updates. The next, everyone is talking about how Google is cracking down on guest posting. So what to do? Being…
Customer Acquisition Marketing Online Marketing Search Marketing Small Business Info
Long-Tail Keywords: The Long and Short
For years, SEO specialists have concentrated on high search volume keywords in their optimization efforts. If you could rank in the top three entries on the SERP (Search Engine Results Page) for your head keyword (i.e. product keyword) you…
Ever since Google penalized the guest blog network MyBlogGuest.com last month for unnatural links, there has been plenty of buzz surrounding the topic of guest blogging. Not surprisingly, questions such as “was the penalty justified?”, “should publishers working with…
Marketing Online Marketing Search Marketing Small Business Info
Need To Disavow Some Links? Here Are A Few Tips
To disavow or not to disavow … that is the question. Actually, that’s not the question at all. Instead, today we’ll be looking at what types of metrics you should consider once you already know you will need to…
Customer Acquisition Marketing Online Marketing Search Marketing Small Business Info
SEO and Small Business: Knowledge is Everything
In 2014, online visibility for your small business is more important than ever. In fact, the visibility of your brand in all market areas is essential to business expansion and growth. For our purposes, we are going to focus…