Back in the day, customers had few avenues to voice their opinions to companies. That’s all changed. Today, businesses hear customer feedback in high-definition surround sound — via the phone, live chat, email, Facebook, Twitter, blog comments, good old-fashioned…
We tried to help you prepare for the holiday rush in October by offering “Holiday Marketing Timeline” suggestions and then asking, “Is Your Business Prepared for Black Friday?” At this point, there’s nothing you can do but hope you’re…
While social media networks like LinkedIn, and smartphone applications like the Bump app, might be cool and convenient ways to exchange information, most of the same people who “bump,” “DUB” and “Like” online are still walking around with business…
It might seem unlikely, but 16 days of beer drinking could actually improve your marketing. Um. Maybe we should clarify. Not you physically drinking the beer and then trying to work, but rather, you can gain marketing insights from…
Yes, it’s true. It’s only September and it’s time to think about the holidays. Today, nearly 40% of holiday shoppers start their gift buying before Halloween. Whether you or your customers celebrate traditional holidays like Christmas, Hanukkah or Kwanzaa,…
With so many negative political ads talking about doom and gloom, we thought it was high time for an attitude check. Yes, there are many things that can be improved upon, but there are plenty of things to be happy…
Headquartered in Frederick, Maryland and with a conference room named Antietam, it’s no surprise that we’re excited about the upcoming National Park Service’s events marking the 150th anniversary of the Civil War and recognizing the 50th anniversary of America’s…
The numbers aren’t in for 2012 yet, but according to…
“A ‘small business,’ also called ‘mom and pop store’ by some in the United States, is a business that is privately owned and operated, with a small number of employees and relatively low volume of sales. Small businesses are…