According to BusinessDictionary.com, customer loyalty is defined as the likelihood of previous customers to continue to buy from a specific organization. In other words, customer loyalty is when your customers continue to buy from your company even though your competitors offer similar products, sometimes even at a lower price.
Maximize your customer love by instituting a loyalty program! There are many different things to consider when implementing a customer loyalty program, including allowing your customers to opt in, limiting participation to your most valued customers and offering custom membership cards.
If maintaining loyalty is the purpose of a loyalty program, then most fail to live up to the name! Find out how your business’ loyalty program can stand out, and ensure that it does. In fact, find out how to give your customers the “loyal” treatment they deserve in our April Infographic!