{"id":1000,"date":"2011-11-04T11:19:59","date_gmt":"2011-11-04T15:19:59","guid":{"rendered":"http:\/\/blog.123print.com\/?p=1000"},"modified":"2015-07-17T15:15:36","modified_gmt":"2015-07-17T15:15:36","slug":"smartphones-connecting-with-your-customers","status":"publish","type":"post","link":"https:\/\/blog.123print.com\/blog\/smartphones-connecting-with-your-customers\/","title":{"rendered":"Smartphones \u2013 Connecting With Your Customers"},"content":{"rendered":"<p>The news about\u00a0smartphone\u00a0penetration continues to be incredible. \u00a0Adoption rates continue to climb and more importantly, your key customer targets, people between the ages of 18-44 are using smartphones more than ever. \u00a0They\u2019re using them to socialize with friends and family via <a title=\"123Print | Facebook\" href=\"https:\/\/www.facebook.com\/123Print\">Facebook<\/a> and <a title=\"123Print | Twitter\" href=\"https:\/\/twitter.com\/#!\/123print\">Twitter<\/a>. They\u2019re shopping with one click and scanning barcodes to help them decide the cheapest place to get that new flat screen television. Despite the fact that the word \u201cphone\u201d is in the word \u201csmartphone,\u201d it almost feels like less and less people are concerned with the actual phone part. They\u2019re more concerned with how the phone can help them reach their daily needs of socializing, reading, educating, and shopping. Ask yourself, what is your business doing to help these customers? What are you doing to help reach them?<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1001\" title=\"image1\" src=\"http:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2011\/11\/image1.gif\" alt=\"\" width=\"300\" height=\"238\" \/>\u00a0<a title=\"Nielsen\" href=\"http:\/\/nielsen.com\/\">Nielsen<\/a>\u2019s third quarter survey of mobile users reveals that while only 43\u00a0percent\u00a0of all US mobile phone\u00a0subscribers own a smartphone. Of this 43%, the vast majority of users are under the age of 44. In fact <strong>62<\/strong>\u00a0percent of mobile adults aged\u00a0<strong>25-34 report owning smartphones<\/strong>. And among those 18-24 and 35-44 years old the smartphone\u00a0penetration rate\u00a0is hovering near 54 percent.<\/p>\n<p>As a smartphone owner, my behavior has become more and more mobile and my tolerance for non-mobile sites is near zero. \u00a0When I compare my experience on a mobile site versus my experience with a site\u2019s mobile app \u2013 the experience with the app almost always outshines the experience on the mobile site. Does your company or business have an app for your service or good? \u00a0Approximately 30 million apps are downloaded worldwide every day. \u00a0This should be a big clue that mobile apps are something you should investigate and see how you can make one work for your business.<\/p>\n<p>Your ability to connect and stay relevant to your customers and prospects is changing rapidly. \u00a0Are you keeping up?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The news about smartphone penetration continues to be incredible.  Adoption rates continue to climb and more importantly, your key customer targets, people between the ages of 18-44 are using smartphones more than ever. <\/p>\n","protected":false},"author":15,"featured_media":1002,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,24,26,7,9,12],"tags":[83,181,759,763,1031,1088,1122],"_links":{"self":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/1000"}],"collection":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/comments?post=1000"}],"version-history":[{"count":1,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/1000\/revisions"}],"predecessor-version":[{"id":9063,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/1000\/revisions\/9063"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media\/1002"}],"wp:attachment":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media?parent=1000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/categories?post=1000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/tags?post=1000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}