{"id":10409,"date":"2017-11-03T11:38:23","date_gmt":"2017-11-03T16:38:23","guid":{"rendered":"https:\/\/blog.123print.com\/blog\/?p=10409"},"modified":"2017-11-07T13:50:49","modified_gmt":"2017-11-07T19:50:49","slug":"the-battle-of-merry-christmas-vs-happy-holiday-business-edition","status":"publish","type":"post","link":"https:\/\/blog.123print.com\/blog\/the-battle-of-merry-christmas-vs-happy-holiday-business-edition\/","title":{"rendered":"The Battle of Merry Christmas vs. Happy Holiday (Business Edition)"},"content":{"rendered":"<h2>Merry Christmas vs. Happy Holidays<\/h2>\n<p>Who knew seasonal greeting cards could cause such controversy? Might I add, how ridiculous. I was raised in a Catholic household; not overly-religious, but church on Sundays was a regular practice throughout my childhood. Yes, we celebrate Christmas, and yes, we send Christmas cards, even in this highly digital era. This is not to say I advocate for a card that says merry Christmas over one that provides a more generalized salutation like season\u2019s greetings to include multiple belief systems. \u00a0Holiday cards, whether those that highlight the actual holiday of Christmas or ones that provide an alternative verse like season\u2019s greetings are both very popular in the United States. But what is the purpose of any of these cards? At their purest of intentions, it\u2019s to let those around us know that we are thinking of them during a joyful time of year \u2013 a time of year that holds the value of family and friendship in the highest regard.<\/p>\n<p>Surveys conclude that about 92% of Americans celebrate Christmas. That\u2019s a lot! But that leaves 8% divvied up among other holidays throughout December and early January \u2013 with some not celebrating any holidays at all. So for those who don\u2019t celebrate anything during this time of year, should we just send and say nothing? I don\u2019t think so. The practice of wishing someone some form of a seasonal greeting is just plain polite, it\u2019s a nice gesture. Some non-celebrators of Christmas don\u2019t take offense to the words merry Christmas but understand that the person wishing them the greeting does, in fact, celebrate the holiday, and merely wants to share the joy. Even wishing people happy holidays has religious implications, as the word holiday is derived from the Old English phrase holy day, but now can be applied to several dates of jubilation.<\/p>\n<p>Of the 92% of Americans that celebrate Christmas, 81% are not even Christian. For many, Christmas holds little to no religious meaning. But it is still one of the most widely searched seasonal terms on Google, well above happy holidays (see below).\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p><script type=\"text\/javascript\" src=\"https:\/\/ssl.gstatic.com\/trends_nrtr\/1173_RC01\/embed_loader.js\"><\/script> <script type=\"text\/javascript\"> trends.embed.renderExploreWidget(\"TIMESERIES\", {\"comparisonItem\":[{\"keyword\":\"\\\"merry christmas\\\"\",\"geo\":\"US\",\"time\":\"2004-01-01 2017-11-07\"},{\"keyword\":\"\\\"happy holidays\\\"\",\"geo\":\"US\",\"time\":\"2004-01-01 2017-11-07\"}],\"category\":0,\"property\":\"\"}, {\"exploreQuery\":\"date=2004-01-01 2017-11-07,2004-01-01 2017-11-07&geo=US&q=%22merry%20christmas%22,%22happy%20holidays%22\",\"guestPath\":\"https:\/\/trends.google.com:443\/trends\/embed\/\"}); <\/script><\/p>\n<p>But the question is, in knowing that other beliefs (or none at all) are centered around a specific time of year, should we be conscious of this fact and remain more inclusive? Many Americans think so, especially when it comes to their business relationships, and are adopting more universal seasonal phrases.<\/p>\n<h2>What holiday message do businesses choose?<\/h2>\n<p>We compiled extensive data examining the use of phrases like happy holidays, season\u2019s greetings, and merry Christmas in business-related greeting cards. First, we created a Google Survey that posed the question:<\/p>\n<p><em>If you send seasonal greeting cards on behalf of your business, why would you choose a message that includes the word Christmas or an alternative option like happy holidays?<\/em><\/p>\n<p>We applied the Google Survey to 500 small business owners. After receiving their responses, we organized the data. We created a response scale from one to five that showed the options selected for specific holiday card messages. The number (1) represented universal holiday messages like season\u2019s greetings or happy holidays and (5) represented holiday phrases that actually\u00a0included the word Christmas, such as merry Christmas. See below for additional details.<\/p>\n<ol>\n<li>Non-Christmas messages (happy holidays, season\u2019s greetings, etc.).<\/li>\n<li>Leaning more toward Non-Christmas messages (happy holidays, season\u2019s greetings, etc.).<\/li>\n<li>Right in the middle. Respondents showed no preference toward one message or the other.<\/li>\n<li>Leaning more towards Christmas messages.<\/li>\n<li>Christmas messages.<\/li>\n<\/ol>\n<p>After creating the scale, we broke the responses down by gender, age, and region (see below). Additionally, using our own professional data, we took the top industries that purchase greeting cards from 123Print, along with our other brands CardsDirect and Brookhollow, and determined their preferred holiday message (see below). We also measured the rise or fall in popularity of phrases like season&#8217;s greetings, happy holidays, and merry Christmas over time.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10435 size-large\" src=\"https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Survey-gender-1024x580.png\" alt=\"A colorful bar graph examining survey responses based on gender.\" width=\"1024\" height=\"580\" srcset=\"https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Survey-gender-1024x580.png 1024w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Survey-gender-300x170.png 300w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Survey-gender-768x435.png 768w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Survey-gender-1080x612.png 1080w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Survey-gender.png 1260w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Both male and female respondents chose Non-Christmas greetings over Christmas greetings, but there were a greater number of females that chose Christmas-related greetings.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10434 size-large\" src=\"https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/survey-respondents-by-age-2-1024x572.png\" alt=\"A colorful bar graph examining survey responses based on age.\" width=\"1024\" height=\"572\" srcset=\"https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/survey-respondents-by-age-2-1024x572.png 1024w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/survey-respondents-by-age-2-300x167.png 300w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/survey-respondents-by-age-2-768x429.png 768w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/survey-respondents-by-age-2-1080x603.png 1080w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/survey-respondents-by-age-2.png 1261w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>The largest number of respondents were between the ages of 25 and 34 years old, and most chose a non-Christmas greeting. However, the older the applicants got, the more they seemed to lean towards a message that used the word Christmas in their business-related greeting cards. Respondents ages 45 to 54 chose a message with the word Christmas over non-Christmas messages like happy holidays and season\u2019s greetings. Respondents ages 55 to 64 did not indicate using any generic holiday messages and only selected phrases with the word Christmas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10432 size-large\" src=\"https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Survey-Respondents-by-Region-4-1024x587.png\" alt=\"A colorful bar graph examining survey responses based on region.\" width=\"1024\" height=\"587\" srcset=\"https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Survey-Respondents-by-Region-4-1024x587.png 1024w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Survey-Respondents-by-Region-4-300x172.png 300w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Survey-Respondents-by-Region-4-768x441.png 768w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Survey-Respondents-by-Region-4-1080x619.png 1080w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Survey-Respondents-by-Region-4.png 1257w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>When we examined various regions, the only area of the country that chose a Christmas message over a universal holiday message was the Midwest, and it was still very close.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10459 size-full\" src=\"https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Holiday-Graph-New-2-1.jpg\" alt=\"A colorful bar graph examining greeting card orders based on industry and holiday phrases.\" width=\"867\" height=\"713\" srcset=\"https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Holiday-Graph-New-2-1.jpg 867w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Holiday-Graph-New-2-1-300x247.jpg 300w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Holiday-Graph-New-2-1-768x632.jpg 768w\" sizes=\"(max-width: 867px) 100vw, 867px\" \/><\/p>\n<p>When examining specific industries, non-Christmas greetings won once again.\u00a0<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-10460 size-large\" src=\"https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Orders-Based-on-Greeting-1-1024x499.jpg\" alt=\"Colorful graph that examines holiday greeting card orders over time.\" width=\"1024\" height=\"499\" srcset=\"https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Orders-Based-on-Greeting-1-1024x499.jpg 1024w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Orders-Based-on-Greeting-1-300x146.jpg 300w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Orders-Based-on-Greeting-1-768x374.jpg 768w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2017\/11\/Orders-Based-on-Greeting-1.jpg 1025w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>There have been spikes in the purchase of cards that say merry Christmas, especially over the past year, but non-Christmas terms like season&#8217;s greetings and happy holidays still dominate the market.<\/p>\n<h2>What is the logical response to your holiday messaging?<\/h2>\n<p>So what does this all mean? I believe businesses are just being smart. This isn\u2019t a war on Christmas, this isn\u2019t a matter of democrat or republican, it isn\u2019t even a matter of religious or non-religious. Most businesses do not know the beliefs of each customer or every employee \u2013 so they play it safe \u2013 they opt for an all-encompassing message of happy holidays or season\u2019s greetings rather than a message of merry Christmas. \u00a0For many, it just makes more sense.<\/p>\n<p>One of our respondents wrote:<\/p>\n<p><em>While I celebrate Christmas, like so many other people, I would choose to use happy holidays when sending business greeting cards, because there are many religions that celebrate year-end holidays. They deserve the respect and the kind salutation letting them know we are thinking of them during the holidays, just as much as people from the same belief system as us.<\/em><\/p>\n<p>Another respondent sends multiple greeting cards at the holidays and wrote:<\/p>\n<p><em>We are in a predominantly Christian area of the country. We would have more upset that we didn&#8217;t use Christmas than those offended that we did use that term. We do have customers from other religions, though, which is why we send more than one type of card. <\/em><\/p>\n<p>While your personal holiday cards to friends and family may very much remain \u2018merry Christmas,\u2019 business holiday cards command a different level of reasoning. The idea here is to respect your customers and employees, if not for a moral obligation then for the sake of your bottom-line. Ultimately, it is up to you to decide how best to do this, and what phrase will be most appropriate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Merry Christmas vs. Happy Holidays Who knew seasonal greeting cards could cause such controversy? Might [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":10444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1915],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/10409"}],"collection":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/comments?post=10409"}],"version-history":[{"count":30,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/10409\/revisions"}],"predecessor-version":[{"id":10472,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/10409\/revisions\/10472"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media\/10444"}],"wp:attachment":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media?parent=10409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/categories?post=10409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/tags?post=10409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}