{"id":10988,"date":"2019-03-01T09:38:03","date_gmt":"2019-03-01T15:38:03","guid":{"rendered":"https:\/\/blog.123print.com\/blog\/?p=10988"},"modified":"2021-02-04T15:20:06","modified_gmt":"2021-02-04T21:20:06","slug":"3-winning-ways-to-be-a-call-to-action-artist","status":"publish","type":"post","link":"https:\/\/blog.123print.com\/blog\/3-winning-ways-to-be-a-call-to-action-artist\/","title":{"rendered":"3 Winning Ways to Be a Call-to-Action Artist"},"content":{"rendered":"\n

\u201cSell me this pen,\u201d said Jordon Belfort, aka the infamous ‘Wolf of Wall Street.’ He didn\u2019t mean later, he meant right then and there, as he put various students on the spot to convert a typical product into instant capital. While ad campaigns of all shapes and sizes are meant to rouse different types of action, calls-to-action are designed to strike immediately and command a direct response. Evergreen blogs may stand the test of time and continue to bring new readers in front of your business. Optimized pages can put you at the top of search. Successful social media campaigns can garner good press and widespread engagement. Email might keep your customers loyal. Though, as the old saying goes, you can lead a horse to water, but you can\u2019t make it drink. Good content will make your customers thirsty, but it\u2019s perfectly executed CTAs that ensure they see no greater option than the fountain your company provides. <\/p>\n\n\n\n

\"Yellow<\/figure>\n\n\n\n

Print or digital, excellent copywriting can entice, evoke, educate, and create long-term customers, but a CTA strikes now and demands either a purchase or another step toward a purchase right then and there. So sell me this pen or weight loss supplement or designer bag or software, get my walking feet against the pedals of a new luxury vehicle and do it in three steps or less.<\/p>\n\n\n\n

1. Trigger Words<\/h2>\n\n\n\n

It\u2019s all going to require words, your Spotify ad, your social campaign, your direct mail piece, your blog. The world\u2019s best CTA will be useless without effective content to back it up. I want to call out something an old English teacher once told me, cater to the five senses. Can those immersed in your ad smell that new car, can they feel the horsepower, can they hear their favorite song crystal clear on that superior surround sound, can they see the impression it makes on their passengers, can they taste the freshness of success? If you target at least a few of these senses organically \u2013 thumbs up! If you manage to tackle all five naturally \u2013 two thumbs up! If your words aren\u2019t all-encompassing, enticing, and evocative, you\u2019re CTA won\u2019t have enough power to survive on its own. Trigger those emotions, but be sure what emotions you want to trigger and why \u2013 targeting the wrong emotion can send potential customers running in the other direction.<\/p>\n\n\n\n

2. Design<\/h2>\n\n\n\n

In most cases, your previous customers and prospects are\ngoing to have some visual elements of your ad to take in. Even most radio ads\nwill eventually connect to a visual component. While there is only one Wes\nAnderson, you can also make use of symmetry or purposeful mise en scene,\nemotion-triggering colors, exciting movement, and more. Make sure prospects can\nspot your ad and its CTA equally, call attention to its most integral parts,\nensure it is enticing and easy \u2013 you\u2019re audience gets what they need to do,\nwants to do it, and are given a direct and effortless path to get it done.\nDon\u2019t give them a choice, guarantee your audience desires you and only you,\nthat your business is the most gorgeous one in the room. It\u2019s tough; the\ncompetition is real and massive. Maybe it\u2019s time for a makeover? Be bold and\nmove with maximum appeal into the fray. You all have it in you.<\/p>\n\n\n\n

3. Calling All Cars<\/h2>\n\n\n\n

Figure out what your direct action is, is it a swift chess\nmove straight to the king or are you taking out the entire board first, leaving\nthe king for last? An email signup is a long-term strategy; providing your\ncustomers with consistent news and promos may ensure more business over time.\nAn email signup allows you to stay in front of customers until they opt out, so\ndon\u2019t give them a reason to opt out, give them regular reasons not too \u2013 don\u2019t\nslack! But while the strategy of an email signup may not be for an immediate\npurchase, getting customers to sign up should be immediate. <\/p>\n\n\n\n

Here\u2019s a good over-all rule of thumb, you should never ask\n\u2018Would you like to sign up for our newsletter?\u2019 or any other question that\nappears meek or unconfident. Be authoritative, don\u2019t give an option to say no,\ncreate the urgent need for the signup so that any other choice would be the\nwrong one. The signup must be toting a serious improvement to the prospect\u2019s\nlife or business, so much so that if they don\u2019t do sign up, it would be utterly\ninsensible. <\/p>\n\n\n\n

If you don\u2019t create an immediate need for your product or service then why would your customers bother with it? If your content is strong enough and creates this need effectively than a simple \u2018Join\u2019 or \u2018Sign Up\u2019 button for your CTA may be all it takes \u2013 do it in a popup or put it right on the page. Make the step easy; just a click away from a better life. And everyone loves the word free \u2013 sign up for free promos today \u2013 get, grab, own your new free product \u2013 click for your free gift \u2013 free newsletter \u2013 free whitepaper \u2013 free tips, tricks, and insider secrets. If you must ask a question, ask\u2026do you want to be unsuccessful, the last pick in dodge ball, unattractive, broke? If they click yes, they are meant to think that they are doing themselves a great disservice. Do you want success and your biggest dreams to come true? If prospects click no, then they are self-sabotaging. You can also turn these questions into commands. Click for a better life today. Click if you like free stuff. Don\u2019t Click if You Hate Kittens and Babies.<\/a> It\u2019s not necessary to follow these words exactly, I mean, you can, but more importantly, what you must follow is the notion behind them. Get your customers to drink the Kool-Aid because while you may not have the same sinister intentions of the world\u2019s most nefarious cult leaders, you need to present your words with equal conviction giving each call-to-action the undeniable power to control your buyer\u2019s decision.<\/p>\n\n\n\n

Now for the immediate sale. Content effective \u2013 check! Drive\nYour NEW Car Today, Lose Weight Today, Increase\nYour Sales Today<\/a>. If you have done an excellent job selling your product in\nthe meat of the ad, a clickable button that says \u2018Shop\u2019<\/a> is likely all you\u2019ll need.\nAdmittedly, it\u2019s all a little hokey and pretty transparent, but customers today\nare already expecting a CTA, so give it to them \u2013 and have fun with it! Ask\nyourself this one question, and you\u2019ll do fine \u2013 would I be ready to buy this\nproduct or service if it weren\u2019t my own? If it\u2019s an unequivocal \u201cyes,\u201d then you\nare well on your way to selling that pen to someone else.<\/p>\n","protected":false},"excerpt":{"rendered":"

In the words of Jordan ‘Wolf of Wall Street’ Belfort, \u201cSell me this pen!\u201d CTAs are designed for instant action. Use these 3 failsafe hacks & make the sale!<\/p>\n","protected":false},"author":27,"featured_media":11014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1448,1],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/10988"}],"collection":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/comments?post=10988"}],"version-history":[{"count":26,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/10988\/revisions"}],"predecessor-version":[{"id":11589,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/10988\/revisions\/11589"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media\/11014"}],"wp:attachment":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media?parent=10988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/categories?post=10988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/tags?post=10988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}