{"id":11069,"date":"2019-07-01T08:29:23","date_gmt":"2019-07-01T13:29:23","guid":{"rendered":"https:\/\/blog.123print.com\/blog\/?p=11069"},"modified":"2021-02-04T15:11:48","modified_gmt":"2021-02-04T21:11:48","slug":"3-tips-for-eye-catching-marketing-without-photoshop","status":"publish","type":"post","link":"https:\/\/blog.123print.com\/blog\/3-tips-for-eye-catching-marketing-without-photoshop\/","title":{"rendered":"3 Tips for Eye-Catching Marketing (Without Photoshop)"},"content":{"rendered":"\n<p>Want to learn three easy tricks for eye-catching marketing that are sure to boost sales? Read on! Astound your customers and bring in new clientele without a fancy design degree \u2013 here&#8217;s how!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. The Right Content<\/h2>\n\n\n\n<p>Marketing content is a very broad term; it can refer to both written and visual collateral, print marketing, and digital content like video, radio, and animation. <\/p>\n\n\n\n<p>There is also guerilla marketing where often unconventional public outdoor advertising is used to garner your audience\u2019s attention. <\/p>\n\n\n\n<p>Whatever type of marketing content you are trying to create,\nthe trick is knowing what works best for the various facets of your business,\nhow to best capture your brand voice through these campaigns, and the easiest\nand most cost-effective ways to professionally build your advertisements.<\/p>\n\n\n\n<p>With the ever-growing professional capabilities of the\neveryday camera phone, people are creating great original photo and video\ncontent without the aid of stock photo or video sites. <\/p>\n\n\n\n<p>However, there are plenty of excellent stock imagery sites\nout there!<\/p>\n\n\n\n<p>Looking for a databank of absolutely <strong>free unlicensed images<\/strong>? Try:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/unsplash.com\/\">Unsplash<\/a><\/li><li><a href=\"https:\/\/pixabay.com\/\">Pixabay<\/a><\/li><li><a href=\"https:\/\/www.pexels.com\/\">Pexels<\/a><\/li><li><a href=\"https:\/\/www.reshot.com\/\">Reshot<\/a><\/li><li><a href=\"https:\/\/freestocks.org\/\">Freestocks.org<\/a><\/li><li><a href=\"https:\/\/kaboompics.com\/\">Kaboompics<\/a><\/li><li><a href=\"https:\/\/stocksnap.io\/\">StockSnap.io<\/a><\/li><li><a href=\"https:\/\/gratisography.com\/\">Gratisography<\/a><\/li><li><a href=\"https:\/\/pikwizard.com\/\">Pikwizard<\/a><\/li><li><a href=\"https:\/\/burst.shopify.com\/\">Burst<\/a><\/li><\/ul>\n\n\n\n<p>Many offer videos, as well. <\/p>\n\n\n\n<p>Other stock photo and stock video sites you may want to\ncheck out are:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.shutterstock.com\/\">Shutterstock<\/a><\/li><li><a href=\"https:\/\/www.gettyimages.com\/\">gettyimages<\/a><\/li><li><a href=\"https:\/\/deathtothestockphoto.com\/\">Death\nto Stock<\/a><\/li><\/ul>\n\n\n\n<p><strong>For royalty-free stock videos try:<\/strong><\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.pond5.com\/\">Pond5<\/a><\/li><li><a href=\"https:\/\/dissolve.com\/\">Dissolve<\/a><\/li><\/ul>\n\n\n\n<p>For <strong>royalty-free\naudio<\/strong> try Storyblocks Audio at <a href=\"www.audioblocks.com\">www.audioblocks.com<\/a>,\nand for <strong>voice-acting talent<\/strong> try <a href=\"https:\/\/voice123.com\/#how-to-search\">Voice123<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. The Right Software<\/h2>\n\n\n\n<p>Having the right software to create each piece of content marketing is important too. If you\u2019re creating a blog, <a href=\"https:\/\/wordpress.com\/\">WordPress<\/a> is a user-friendly platform that allows for endless customizations to fit the voice of your brand. WordPress can also be used for building websites.<\/p>\n\n\n\n<p>For a visual ad, it doesn\u2019t require a fancy design degree or\nPhotoshop genius; there is some great software like:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/snappa.com\/\">Snappa<\/a><\/li><li><a href=\"https:\/\/getstencil.com\/pricing\">Stencil<\/a><\/li><li><a href=\"https:\/\/www.picmonkey.com\/\">PicMonkey<\/a><\/li><li><a href=\"https:\/\/www.canva.com\/\">Canva<\/a><\/li><li>And more.<\/li><\/ul>\n\n\n\n<p>You can use these tools to create desktop, mobile, and physical ads. Design striking imagery for websites, blogs, retargeting ads, email campaigns, social media marketing, and print campaigns too. <\/p>\n\n\n\n<p>At <a href=\"https:\/\/www.123print.com\/\">123Print<\/a>, we also offer our own digital editing tools that anyone can use to easily create high-quality print marketing products. <\/p>\n\n\n\n<p>Looking for easy-to-use video editing software? Try:<\/p>\n\n\n\n<ul><li><a href=\"https:\/\/www.apple.com\/imovie\/\">Apple\niMovie<\/a><\/li><li><a href=\"https:\/\/lumen5.com\/\">Lumen5<\/a><\/li><li><a href=\"https:\/\/www.pinnaclesys.com\/en\/\">Pinnacle\nStudio<\/a><\/li><\/ul>\n\n\n\n<p>It doesn\u2019t have to cost a lot or take countless hours to\ndesign captivating marketing for your next campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. The Right Mediums<\/h2>\n\n\n\n<p>Choosing the right mediums for your campaigns is crucial. Figure out your target market for each ad. Examine demographics, including income, age range, interests, and profession. <\/p>\n\n\n\n<p>Are your customers avid social media users or ones more apt to respond to direct mail? <\/p>\n\n\n\n<p>Are you hosting an event that will require stunning brochures,\nbanners, posters, and more? Are you looking to create the perfect email\ncampaign, YouTube video, print ad, or in-your-face outdoor advertising\nproducts? <\/p>\n\n\n\n<p>The mediums you choose to present each ad play an integral\nrole in their tone, as well as what types and how many customers will respond\npositively to them. Use the correct mediums and the steps above to turn\nprospects into long-term customers! <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to learn three easy tricks for eye-catching marketing that are sure to boost sales? Read on! Astound your customers and bring in new clientele without a fancy design degree \u2013 here&#8217;s how!<\/p>\n","protected":false},"author":27,"featured_media":11078,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/11069"}],"collection":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/comments?post=11069"}],"version-history":[{"count":6,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/11069\/revisions"}],"predecessor-version":[{"id":11585,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/11069\/revisions\/11585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media\/11078"}],"wp:attachment":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media?parent=11069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/categories?post=11069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/tags?post=11069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}