A political election is a cut-throat marketing battle; while a strong, likable candidate is always first and foremost, each candidate needs a well-rounded political marketing strategy and skillfully executed political marketing campaign to win an election.<\/p>\n\n\n\n
A well-built digital marketing strategy is important, but just as\nessential is a print marketing campaign to help you stay in front of and\nresonate with potential voters. Studies have shown that print marketing is\nactually viewed as a more trusted source of advertising that resonates longer\nwith its audience. When speaking to prospects and potential voters, here is\nwhat you should do.<\/p>\n\n\n\n
There are two necessary components for any political print\nmarketing campaign:<\/p>\n\n\n\n
Below, you will find how to use all of the campaign materials\nrequired to facilitate both parts of your political print campaign\nsuccessfully.<\/p>\n\n\n\n
Direct mail political campaigns should be done in tandem with\noutdoor advertising and digital marketing efforts, but there is something\nextra-special about this component. While the use of traditional mail has\ndecreased due to digital means of communication like email and phone, its power\nto make an impact has increased. Today, political mailers stand out as highly\nprofessional correspondence; a physical mailer shows you are willing to put\nforth the additional time, expense, and effort to reach out to your potential\nvoters. Voters will appreciate the sentiment, and your political mailers will\nresonate longer. Campaign mailers make a physical presence in a voter\u2019s home,\nwhereas emails can be deleted in mere seconds.<\/p>\n\n\n\n
Designing custom letterhead with your name and even your\nsignature, political information, and contact information at the top will\nensure voters keep you in their thoughts and can get in touch with your team\nwhen necessary. Include a photograph as well. Add distinct messaging to your\ncustom letterhead that will form a lasting connection. Your use of color,\nfonts, borders, graphics, and messaging will guarantee a unique political\nmarketing piece that potential voters are sure to recall.<\/p>\n\n\n\n
Customize your envelopes as well; use personalized political\nstamps, political mailing labels, and political return address labels as well.\nEven the lining inside your envelopes should be representative of the voice of\nyour campaign; you can choose colored linings and colored foil linings to stand\nout.<\/p>\n\n\n\n
Send thank you cards and event invitations in the mail, but ensure\nthat you customize them with the details of your campaign and what you as a\ncandidate stand for. Choose a distinct card or invitation for all your\npolitical mailers. You can also choose a die cut card as well. A die cut card\nhas a section purposely cut out from the front of the greeting card to showcase\nyour name, political campaign logos, or a brief, powerful message.<\/p>\n\n\n\n
You should also send political mailers after the election to thank people for their votes and political contributions; for people that played a significant role in your election, you can even send a small gift like a box of custom chocolates. You can create personalized chocolates with your logo, name, and campaign messaging to ensure brand recognition.<\/p>\n\n\n\n
You can also skip the envelopes and send political postcards; it\u2019s\na cost-efficient way to reach a large audience!<\/p>\n\n\n\n
There are so many print marketing components that can be used for\noutdoor advertising during your next political campaign. Outdoor advertising is\nthe perfect way to interact with your community and potential voters. You can\neven travel to other cities or towns with a wealth of campaign materials or\nmake your campaign materials available online to give voters instant access to\nyour campaign swag. See below for a\nguide to all things political printing for your next campaign!<\/p>\n\n\n\n
Campaign business cards are a necessity for you and your entire\nteam; they are a time-honored professional tradition of exchanging contact info\nand ideas. Choose a professional easy-to-read font, an eye-catching layout, and\ninclude a color photograph. Political campaign business cards come in various\nsizes and shapes; choose a template that fits your voice.<\/p>\n\n\n\n
You can send political brochures in the mail, but you can also\nhand them out at political events and while you\u2019re canvassing around your city.\nBrochures allow for quite a bit of text and graphical information about the\nperson running for office, what policies they stand for, and why they should be\nthe top choice in the next election. A\npolitical brochure is a great way to present ideas, contact information, and\nhow your voters can help. Choose from a classic tri-fold brochure layout or\nseveral more complex or exotic folds like Z-fold, accordion fold, and more.<\/p>\n\n\n\n
Rack cards, push cards, and campaign palm cards are all smaller\nprint articles and campaign literature that you can hand out throughout your\ncity to promote you or your candidate.<\/p>\n\n\n\n
All door to door campaigning tips will include door hangers; you\nand your team should place vibrant custom door hangers with your campaign info\nthroughout populated areas. Residents are sure to notice a visually striking\ndoor hanger with a campaign photo or distinct messaging.<\/p>\n\n\n\n
Handing out political flyers shows initiative, and it allows you\nto interact face-to-face with potential voters; include a catchy message and a\nvisually stunning layout, as well as the most notable points about your campaign.<\/p>\n\n\n\n
Canvass your area with posters; hang them up around local\nestablishments. Do some research; what are your voters into \u2013 what are their\ninterests and where do they like to hang out? Stay top of mind always!<\/p>\n\n\n\n
Host events and show people what you or your candidate is all\nabout. Charitable events and community gatherings are all about togetherness.\nQuality-printed full-color banners are a way to make your campaign slogan and\ninformation pop at these events. <\/p>\n\n\n\n
Hosting an indoor or outdoor political event? Personalize and\nprint colorful napkins and coasters with photographs, patriotic patterns, and\nyour distinctive messaging.<\/p>\n\n\n\n
Custom campaign signs are a big part of any political campaign.\nDuring presidential elections, residential yards and commercial establishments\nare filled with signs advertising for their favorite political candidate.\nEnsure you are part of the action and print your yard signs in bulk for the best\ncampaign supplies wholesale pricing.<\/p>\n\n\n\n
Campaign stickers are another thing voters enjoy to display their\npride for their chosen candidate, and they have become staple a piece of every\nmajor election for many years.<\/p>\n\n\n\n
Fridge magnets will help you to stay top of mind with voters, and\ncar magnets will extend your reach on the road. Car magnets will ensure you\u2019re\nspreading your word around your city or state. Offer your own custom car\nmagnets online so voters in different cities can access them and spread your\nmessage. Put promo magnets on your own car as well. You and your team can all\nspread the word! Car wraps can get expensive and potentially damage your\nvehicle, but less-invasive car magnets are a cost-effective way to get more\nvotes!<\/p>\n\n\n\n
Everyone has a use for custom Post-it\u00ae Notes, and you can\ncustomize yours to fit your campaign message.<\/p>\n\n\n\n
Notepads are another great tool you can customize with your\npolitical and contact information to hand out to potential voters.<\/p>\n\n\n\n
Get personalized notebooks for your team! A custom notebook\nbranded for your campaign creates a professional look for each member. When\ncanvassing an area, a uniform look is important; customize political notebooks\nwith colors, graphics, messaging, photographs, and contact information.<\/p>\n\n\n\n
Lastly, creating custom presentation folders for your team branded\nwith your logo, messaging, and essential campaign information will keep all\ncampaign materials in one place while looking stylish and professional too.<\/p>\n\n\n\n