What is brainstorming? The brainstorming definition is a collaborative practice where thoughts are exchanged and developed to create stronger ideas. The goal of a professional team brainstorming session is to build out a concept that creates more effective business practices for your corporation. Want to learn how to brainstorm productively? For three great brainstorming techniques and creative exercises, we have taken a look at a trio of highly successful companies, examined their creative project ideas, and summarized their brainstorming examples and takeaways for a more prosperous 2020. Become the perfect brainstormer with these leadership exercises!<\/p>\n\n\n\n
The late Apple founder Steve Jobs always fancied a walk\nduring brainstorming sessions. Walking promotes better memory and cognitive\nfunction. Walking also lowers stress, blood pressure, and cholesterol. Walking\nadditionally improves your mood and is noted to maximize creative thinking.\nWhenever Steve Jobs and subsequent team members were faced with a significant\nproblem or idea that required creative solutions, Mr. Jobs found that the\ncreative exercise of brainstorming while on a long walk outdoors yielded better\nresults. Many great CEOs share his same thoughts on focus exercises like\nwalking as part of their creativity exercises. According to CNBC, Facebook\nfounder and CEO Mark Zuckerberg and LinkedIn CEO Jeff Weiner also see great\nvalue in walking to enhance the free-flow of ideas.<\/strong><\/p>\n\n\n\n If Amazon founder and CEO Jeff Bezos goes a week without\nbrainstorming he gets restless and lets the team know that it\u2019s time for another\nexchange of ideas. Bezos also has a two-pizza rule to aid in his brainstorming\ntools \u2013 if the team members in any given brainstorming session or creative\nactivities cannot all receive two slices of pizza from the two ordered pies\nduring the meeting \u2013 there are too many people in that meeting. In other words,\nthere is something to be said for quality over quantity \u2013 if team members\nduring a brainstorming session cannot directly add something to the topic being\ndiscussed then it is best to invite those members to another meeting where they\ncan. Brainstorming sessions only need the core thinkers on a topic. Teams at\nAmazon are kept small to increase productivity and divided into groups of ten\npeople or less. Bezos also mandates that anyone who wishes to propose a new\nidea must describe the inner workings of this idea in a 6-page written document\nthat the team must read to weigh in on. Bezos reads these documents too, and\ncarefully considers all brainstorming ideas. Jeff Bezos also prefers to leave\npresent-day activities up to other team members so he can brainstorm for the\nfuture.<\/p>\n\n\n\n Disney\u2019s method breaks down brainstorming sessions into\nthree rewarding and fun exercises that ask team members to think from various\nperspectives. These three different points of view in this brainstorming game\ninclude the dreamer, the realist, and the spoiler or critic. Any idea must pass\nthrough all three points of view. You can even divide these three thought\nprocesses into separate rooms with a designated space or conference area for\neach way of thinking.<\/p>\n\n\n\n The dreamer:<\/strong> This\nperspective is a no-holds-bar-all-ideas-welcome perspective. In this phase,\nthere are no bad ideas; this allows for a highly creative free-flow exchange.<\/p>\n\n\n\n The realist:<\/strong> This\nstage is about practicality; reexamining the dreamer\u2019s ideas under a very\npragmatic microscope and fine-tuning them to more grounded concepts. The\nrealist perspective is meant to examine the potential success or failure of an\nidea, whether or not the plan is possible to implement, and how to implement any\npotentially successful strategies.<\/p>\n\n\n\n The spoiler\/critic: <\/strong>This\nis the rigorous final stage before an idea is given the green light for\nproduction. Are there things that haven\u2019t been considered that could lead to\nsetbacks or failures? Is the strategy for implementing this idea sound? Will this\nidea truly yield positive results? How can one streamline the process for\nsuccess?<\/p>\n\n\n\n#2. Amazon<\/h2>\n\n\n\n
#3. Disney<\/h2>\n\n\n\n