{"id":1493,"date":"2012-09-03T07:11:47","date_gmt":"2012-09-03T11:11:47","guid":{"rendered":"http:\/\/blog.123print.com\/?p=1493"},"modified":"2015-07-21T21:42:11","modified_gmt":"2015-07-21T21:42:11","slug":"its-beginning-to-look-a-lot-like-christmas","status":"publish","type":"post","link":"https:\/\/blog.123print.com\/blog\/its-beginning-to-look-a-lot-like-christmas\/","title":{"rendered":"It\u2019s Beginning to Look A Lot Like \u2026 Christmas?"},"content":{"rendered":"

Yes, it\u2019s true. It\u2019s only September and it\u2019s time to think about the holidays. Today, nearly 40% of holiday shoppers start \"\"their gift buying before Halloween. Whether you or your customers celebrate traditional holidays like Christmas, Hanukkah or Kwanzaa, or you\u2019re more into unique celebrations like \u201cFestivus,<\/a>\u201d you, like every other business, need to have your holiday ducks in a row in September!<\/p>\n

If you don\u2019t already have your holiday promotions on the marketing schedule, then \u2018tis time to do so. Newspaper ads need to be purchased, direct mail pieces printed and fresh loyalty cards<\/a> should be at the ready. Customers are trying to save money and avoid the headaches that come with last-minute shopping by responding to early shopping offers. Not only are they buying electronics and other popular gift items, but they\u2019re also buying seasonal products like holiday decorations. Click on the Business Holiday Infographic <\/a>to learn more.<\/p>\n

\"123Print
New for 2012 the 123Print Modern Snowfall Business Greeting Card and Address Label<\/figcaption><\/figure>\n

Perhaps your business doesn\u2019t sell to or service consumers. That\u2019s fine. Even business-to-business companies can profit from paying attention to the upcoming holidays! Holiday greeting cards<\/a> are a great way to get in front of business customers you haven\u2019t talked to in a while; it helps them remember you and think about the great experience they\u2019ve had with you and your products and services. Business greeting card statistics suggest that humorous, cause-related and eco-friendly business greeting cards lead to a more positive perception for your company. But be mindful of your brand. While you may be tempted to send a humorous card, consider whether or not that\u2019s a good fit with how your company represents itself the rest of the year. If you provide custom mini golf hole designs to the miniature golf industry, maybe a humorous card makes sense. On the other hand, if you provide legal documents to other businesses, they probably don\u2019t expect to have a laugh when they open your card.<\/p>\n

How you celebrate the season is totally up to you. At 123Print, we recommend that you plan ahead and take full advantage of the business holiday marketing<\/a> opportunities as we head toward the New Year. Here\u2019s to a very merry September, a profitable holiday season and an even better 2013.<\/p>\n

UPDATE: A recent eTail blog post<\/a> shares findings from a RetailMeNot.com research report<\/a> that confirms what we\u2019re saying: retailers have an opportunity to capture the attention and business of deal-seeking shoppers as early as October via online, in-store and mobile offers. Plus, they\u2019ve coined a new term: \u201cOctoNovemCember\u2122\u201d. Love it!<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Yes, it\u2019s true. It\u2019s only September and it\u2019s time to think about the holidays. Today, […]<\/p>\n","protected":false},"author":15,"featured_media":1505,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[200,203,445,596,647],"_links":{"self":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/1493"}],"collection":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/comments?post=1493"}],"version-history":[{"count":1,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/1493\/revisions"}],"predecessor-version":[{"id":9356,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/1493\/revisions\/9356"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media\/1505"}],"wp:attachment":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media?parent=1493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/categories?post=1493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/tags?post=1493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}