![\"123Print](\"http:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2012\/10\/123Print-Oktoberfest-German-Belt-150x150.png\" "\\"123Print")
It might seem unlikely, but 16 days of beer drinking could actually improve your marketing.<\/p>\nIt might seem unlikely, but 16 days of beer drinking could actually improve your marketing.<\/p>\n
Um. Maybe we should clarify.<\/p>\n
Not you physically drinking the beer and then trying to work, but rather, you can gain marketing insights from the success of Oktoberfest.<\/p>\n
Just how did we get off on this crazy subject, you ask? Well, it\u2019s the first Monday of the month, and we have a new infographic <\/a>for you. In addition to providing you with some interesting facts to improve table conversations and networking discussions, we thought we might give you some ideas to help your business.<\/p>\n 2. People will pay for perceived value. There\u2019s a big kerfuffle<\/a> going on in Germany about Oktoberfest price gouging. According to the Munich city government, the average price of a liter of beer at the festival has risen from \u20ac6.55 ($8.49 U.S.) to \u20ac9.35 ($12.12 U.S.) over the past 10 years. Breaking the invisible 9\u20ac barrier has raised a lot of fuss. But people are still drinking the beer. Pretty impressive when you consider that, according to pintprice.com<\/a>, the average price for a pint of lager in Germany right now is \u20ac2.5 ($3.24 U.S.) or 5\u20ac ($6.48 U.S.) for a liter. People are paying double \u2014 and they\u2019re enjoying themselves. Because it\u2019s not just the beer. It\u2019s the environment. Ginormous beer tents, brass bands and lots of dirndls and lederhosen. If your product has a high perceived value, your customers will be happy to pay more, too.<\/p>\n 3. It\u2019s OK to capitalize on a good idea. American writer Barbara Grizzuti Harrison once said, \u201cThere are no original ideas. There are only original people.\u201d So be an original by making someone else\u2019s idea work for you in a new way. Why do you think there are so many different kinds of beer at Oktoberfest? It\u2019s because people keep thinking they have a better process and a better flavor. For your business, capitalizing on a good idea might be hosting an Oktoberfest event at your store. There are a lot of German-Americans<\/a> out there; if they\u2019re in your target audience, they\u2019ll appreciate the recognition. Or maybe you should re-evaluate your products or services and find a way to make them even better. Do you see your competitor making gains with a new tactic? Don\u2019t copy and repeat what they\u2019re doing, evaluate it and determine why it\u2019s working. How can you take their idea and make it better by applying the key principals to your product or service and business goals?<\/p>\n Put these three takeaways from Oktoberfest to use in your business and soon you\u2019ll be celebrating too. Maybe over a frosty mug of beer!<\/p>\n Let us know how you\u2019ve been able to add to the perceived value of your own goods and services, how preparation has paid off for your business and\/or how you\u2019ve capitalized on good ideas in the past. Sharing our knowledge can help improve everyone\u2019s business.<\/p>\n <\/p>\n If you’re looking for a clickable version of the infographic<\/a> sources, here you go: <\/p>\n","protected":false},"excerpt":{"rendered":" It might seem unlikely, but 16 days of beer drinking could actually improve your marketing. […]<\/p>\n","protected":false},"author":15,"featured_media":1713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16,8],"tags":[445,647,731,827,922],"_links":{"self":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/1697"}],"collection":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/comments?post=1697"}],"version-history":[{"count":2,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/1697\/revisions"}],"predecessor-version":[{"id":9930,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/1697\/revisions\/9930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media\/1713"}],"wp:attachment":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media?parent=1697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/categories?post=1697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/tags?post=1697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"Oktoberfest](\"http:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2012\/10\/123Print-Oktoberfest-infographic.jpg\" "\\"123Print")
1. Preparation is key. The Boy Scouts have known this for years, and so have the people of Germany. Months before international festival goers begin to pack their bags (and probably before this year\u2019s attendees sleep off their hangovers), Oktoberfest planners<\/a> are designing next year\u2019s official mug and poster, costume makers are sewing costumes, beer tent owners are discussing the design for next year\u2019s ceiling and, of course, beer is being brewed. Yes, success can \u201cjust happen,\u201d but that\u2019s the exception and not the rule. Plan for success. Develop a marketing calendar. Review purchasing patterns from previous years and make sure your inventory and sales promotions track with your business\u2019 seasonality. Adjust staff resources to coincide with busy and slow times. Better planning today will lead to more success tomorrow. An 8% increase in attendance<\/a> at Oktoberfest doesn\u2019t happen by accident.<\/p>\n
\nhttp:\/\/en.wikipedia.org\/wiki\/Oktoberfest<\/a>
\nhttp:\/\/www.spiegel.de\/international\/zeitgeist\/life-after-the-smoking-ban-bacteria-to-fight-beer-stench-at-oktoberfest-a-716781.html<\/a>
\nhttp:\/\/www.oktoberfest-tv.de\/?PkId=187&LCID=1033<\/a>
\nhttp:\/\/www.bloomberg.com\/news\/2012-03-06\/u-s-ethnic-mix-boasts-german-accent-amid-surge-of-hispanics.html<\/a><\/p>\n