![\"Marketing](\"http:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2012\/11\/Marketing-Calendar-150x150.png\" "\\"Marketing")
Forget New Year\u2019s resolutions, it\u2019s time to put together your 2013 marketing calendar. With the new year less than 60 days away, do you have your marketing plans in place for next year?<\/p>\nForget New Year\u2019s resolutions, it\u2019s time to put together your 2013 marketing calendar. With the new year less than 60 days away, do you have your marketing plans in place for next year?<\/p>\n
Many small businesses do not put together a yearly marketing calendar because they know they can\u2019t predict everything that is going to happen, so they figure why try. That\u2019s true, but it\u2019s also a cop out. Just because you put together a plan, it doesn\u2019t mean you can\u2019t change the plan based on new information and real situations as you move through the year.<\/p>\n
Taking the time now to think through what you want to do next year will help you better focus on what you need to do to succeed. You can plan for the optimum situation and make sure you\u2019ve thought through the timing. And you can consider what resources it will take to execute on the plan. Then you can fill in the details and update the plan one month at a time as you move throughout the year.<\/p>\n
7 Categories to Consider for Your Marketing Plan:<\/span><\/strong><\/p>\n 1) Products and Services<\/strong> 2) Seasonal Messaging<\/strong> 3) Customer Contact Plan<\/strong> 4) Sales and Promotions<\/strong> 5) Advertising<\/strong> 6) Public Relations<\/strong> 7) Blog<\/strong> Of course, not every company will use all of these marketing tactics, and some will include others we didn\u2019t include. This list is just to get you thinking about what you want to consider for your 2013 marketing bag of tricks.<\/p>\n You can create your own marketing calendar using Microsoft Excel calendar templates that you adapt to your needs, or use Tables in Microsoft Word. Google\u2019s also has a long list of handy calendars and schedules templates<\/a> you could adapt for your own purposes. Another company offered a free marketing calendar<\/a> download, but it was for 2012. Maybe you can adapt it or they\u2019ll post a 2013 template soon.<\/p>\n Have you tried using a marketing calendar in the past? How has or hasn\u2019t it helped. Please, share your expertise by leaving a comment below.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Forget New Year\u2019s resolutions, it\u2019s time to put together your 2013 marketing calendar. With the […]<\/p>\n","protected":false},"author":15,"featured_media":2016,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,8],"tags":[79,735,742,747,1033],"_links":{"self":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/2022"}],"collection":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/comments?post=2022"}],"version-history":[{"count":1,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/2022\/revisions"}],"predecessor-version":[{"id":9337,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/2022\/revisions\/9337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media\/2016"}],"wp:attachment":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media?parent=2022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/categories?post=2022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/tags?post=2022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n– New Product\/Service Launches
\n– New Product\/Service End of Life<\/p>\n
\n– Monthly Themes
\n– Holidays<\/p>\n
\n– Email Schedule
\n– Direct Mail Schedule
\n– Newsletter Plan
\n– Social Media Plan
\n– Texting\/Mobile Plan<\/p>\n
\n– In-Store Sales Promotions
\n– Online Sales Promotions
\n– Sales Collateral<\/p>\n
\n– Print Advertising
\n– Radio Advertising
\n– TV Advertising
\n– Outdoor Advertising
\n– Online Advertising<\/p>\n
\n– Press Releases
\n– Events or Tradeshows<\/p>\n
\n– Blog Editorial Calendar
\n– Blog Contests
\n– Guest Blogging<\/p>\n