![\"What's](\"http:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2013\/02\/So-What-face-300x225.jpg\")
So what? That\u2019s not something you want to hear your customers saying. Yet so many businesses only focus on features, and that just invites customers to ask why they should care.<\/p>\nSo what? That\u2019s not something you want to hear your customers saying. Yet so many businesses only focus on features, and that just invites customers to ask why they should care.<\/p>\n
A feature is a factual statement about your product or service. Yes, you need to list the features, and yes, customers do want to know what they are \u2014 and will likely even compare features before deciding what to purchase. But what do they really<\/em> want to know? Your customers want to know what\u2019s in it for them. What are the benefits?<\/p>\n <\/p>\n In order to communicate the benefits, start by thinking about the results associated with using your products and\/or services. For example, if you sell eco-friendly cleaning services, the features would be that you offer commercial and residential cleaning; that you have a staff of 15; that your services are available 24 hours a day, 7 days a week; and that you only use chemical-free, Earth-friendly cleaning products. Those are the facts. But if you tell a potential customer that you have a staff of 15, they could very easily say, \u201cso what?\u201d At that point, you need to connect with them by explaining the benefits.<\/p>\n The results of using this eco-friendly cleaning service are many. You get a clean home or office without lifting a finger. No interruptions because cleaning staff can come at any time of night or day when the building is empty. Quick, thorough cleaning with more hands to do the work. Better health due to improved indoor air quality. Happier family members or employees due to improved health. Cost savings due to money saved on sick leave, health care and loss of productivity. Plus, by being good to the planet, you’re helping to ensure that it\u2019s here for future generations to enjoy.<\/p>\n When someone hires a cleaning service, it\u2019s because they want something cleaned, but the results we\u2019ve described explain that customers get more than a clean home or office. Share those benefits with customers, and they are more than happy to pay for that product or service.<\/p>\n Follow these three easy steps to convert your features into benefits:<\/strong> Turning features into real benefits will help potential customers become first-time buyers. Make sure to list your benefits on brochures<\/a>, bushiness cards<\/a>, statement stuffers<\/a> \u2014 wherever and however you promote your business. Delivering those benefits time and time again will make first-timers life-long, loyal customers.<\/p>\n Are you communicating features or benefits? Do you have tips on how other businesses might translate their features into benefits? We\u2019d love to hear it. Please, leave a comment below.<\/p>\n","protected":false},"excerpt":{"rendered":" So what? That\u2019s not something you want to hear your customers saying. Yet so many […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27,8],"tags":[79,737,747,1033],"_links":{"self":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/2848"}],"collection":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/comments?post=2848"}],"version-history":[{"count":1,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/2848\/revisions"}],"predecessor-version":[{"id":9315,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/2848\/revisions\/9315"}],"wp:attachment":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media?parent=2848"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/categories?post=2848"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/tags?post=2848"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n1. Make a list of your features.
\n2. Ask yourself, \u201cso what,\u201d and list the results of using your product or service.
\n3. Help customers connect with those results as benefits.<\/p>\n