{"id":3485,"date":"2013-03-25T09:23:58","date_gmt":"2013-03-25T13:23:58","guid":{"rendered":"http:\/\/blog.123print.com\/?p=3485"},"modified":"2013-03-25T09:23:58","modified_gmt":"2013-03-25T13:23:58","slug":"6-tips-to-create-small-business-success","status":"publish","type":"post","link":"https:\/\/blog.123print.com\/blog\/6-tips-to-create-small-business-success\/","title":{"rendered":"6 Tips to Create Small Business Success"},"content":{"rendered":"

\"Small<\/a>If creating a successful small business were easy, everyone would do it. The fact is, according to a study by Intuit<\/a>, 49% of small businesses have a chance of failing within five years. More than having a great product or an awesome idea, creating small business success requires a strategy and planning.<\/p>\n

Here are 6 tips to help build a small business strategy that works:<\/p>\n

1. Surround yourself with the right people.<\/strong> <\/span>
\nThe smaller your business, the more important it is to have the right type of talented and motivated people on your team.\u00a0Hire employees and form business partnerships with people who have different skill sets and abilities and who share your vision, enthusiasm and dedication.<\/p>\n

<\/p>\n

2. Define your audience.<\/strong> <\/span>
\nWhile it would be great to say that your products and services are ideal for \u201ceveryone,\u201d chances are \u2026 they\u2019re not. Figure out who you anticipate will be your most likely customers. Are they male or female? How old are they? How much do they earn? What do they need? What do they want? What do they care about? What drives them to buy a product or service like yours? What needs do they have that your product or service meet? Tailor your marketing efforts \u2014 as well as your products and services \u2014 to this defined, target audience.<\/p>\n

3. Keep an eye on your competition.<\/strong> <\/span>
\nAs nice as it might be to think that you are the only business out there, you aren\u2019t. And you really can\u2019t run your small business well without having a good sense of what your competitors are doing. Tune into your competition, and use the knowledge you learn to craft strategies for keeping your own existing customers \u2014 and possibly attracting some of theirs. If you\u2019re not familiar with addictomatic.com<\/a>, you might try typing your competitor\u2019s name in there to see if it turns up any info and news you can use.<\/p>\n

4. Remember that time is money \u2026 and money is time.<\/strong> <\/span>
\nTime management can be one of the biggest challenges for small business owners. From driving sales and conducting business to paying invoices and payroll, there are just never enough hours in the day. Find ways to make the best use of your time<\/a> and delegate<\/a> what you don\u2019t have time for to others.<\/p>\n

5. Ask \u2014 and listen.<\/strong><\/span>
\nWant to know what\u2019s more important than what you think? What your customers do! Their opinions matter. Whether it\u2019s the information you glean from Facebook, a customer survey, or a face-to-face encounter, ask your customers for feedback and use what you learn to make your business better. Their input is priceless and can help you determine what works, what doesn\u2019t and what else your company can do to succeed.<\/p>\n

6. Stay positive.<\/strong> <\/span>
\nDo you know the #1 reason why people start their own business? It\u2019s passion<\/a>, not profit. Rarely is starting your own business a \u201cget rich quick\u201d scheme. It requires time and patience \u2014 both to find your target audience and to generate the demand for your product or service. Perseverance is key.<\/p>\n

Of course, there are many more strategies for crafting small business success. Perhaps you have one or two best practices of your own. Let us know in the comments below, tweet us @123Print<\/a> or leave a message on the 123Print Facebook<\/a> page.<\/p>\n

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