Mistake 5: Not Using Alternative Text<\/b><\/span><\/p>\nMany email clients block images in your emails by default. Therefore, unless your email content is entirely text-based, your images may not show up in your subscribers\u2019 emails unless they download the images. A best practice in email marketing is to always include alt attributes, commonly known as ALT tag or ALT text, which stands for alternative text. So, add in pertinent descriptor text (if your image says, \u201cFollow us on Twitter,\u201d so could your ALT tag) and ensure that your subscriber will at least know what the email is about, even if images are disabled.<\/p>\n
![\"123Print](\"http:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2013\/03\/123Print-New-Message-300x214.jpg\")
Mistake 6: Lacking a Call to Action<\/b><\/span><\/p>\nYou went to all the trouble of creating and sending an email; make sure people know what you want them to do as a result of your message. By including a clear and distinctive call to action, you can help your subscribers take the next desired step. A prominent \u201cClick Here\u201d button or burst that calls attention to where you want someone to click works well, as do links within the text and images. And, don\u2019t wait until the very end to highlight the offer. Be sure there are several places above the message fold that a subscriber can easily click.<\/p>\n
Mistake 7: Not Testing Before Deployment<\/b><\/span><\/p>\nNo email marketing program can be successful without testing. Test your subject lines, test your call to actions, test offers and test timing \u2013 and that\u2019s for starters. Every email program\u2019s subscribers act differently, depending on your industry and subscriber demographics. Many ESPs allow you to easily perform A\/B tests on subject line, message content and deployment timing. And then, once you have some actionable data as a result of your testing, just remember to act on it!<\/p>\n
Mistake 8: Sending Too Often<\/b><\/span><\/p>\nYou work hard to build your email subscriber base. Don\u2019t annoy those precious subscribers by sending them too many emails! Test and establish a cadence or rhythm to your email sends, be it once a month, twice a month, weekly, or even a special timing that may work for your base. And, remember: \u00a0if you promise to only email subscribers once a week, honor that. Don\u2019t send daily emails if you clearly promised weekly messages.<\/p>\n
Are there any mistakes you would add to the list? Let us know in the comments below!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"Many small businesses use email marketing to advertise and grow their business. It\u2019s affordable and, […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,8],"tags":[107,272,273,410,413],"_links":{"self":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/3517"}],"collection":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/comments?post=3517"}],"version-history":[{"count":1,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/3517\/revisions"}],"predecessor-version":[{"id":9193,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/3517\/revisions\/9193"}],"wp:attachment":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media?parent=3517"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/categories?post=3517"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/tags?post=3517"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"123Print](\"http:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2013\/03\/123Print-You-Have-Mail-300x214.jpg\")
Many small businesses use email marketing to advertise and grow their business. It\u2019s affordable and, when done right, can be incredibly effective. But, email marketing is about much more than just pressing send. With increasingly stringent anti-spam laws and continually evolving technology, it is important to stay up-to-date on the current dos and don\u2019ts of email marketing. So, if you are interested in improving your current program, or ready to start something new, be sure to check out the below list and learn about eight often-made email marketing mistakes, and how to avoid them!<\/p>\n![\"123Print](\"http:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2013\/03\/123Print-Send-300x198.jpg\")
Mistake 3: Not Using an Email Marketing System<\/b><\/span><\/p>\n