{"id":5388,"date":"2013-09-30T07:11:54","date_gmt":"2013-09-30T11:11:54","guid":{"rendered":"http:\/\/blog.123print.com\/?p=5388"},"modified":"2013-09-30T07:11:54","modified_gmt":"2013-09-30T11:11:54","slug":"how-to-announce-an-event-promote-a-sale-or-launch-a-product","status":"publish","type":"post","link":"https:\/\/blog.123print.com\/blog\/how-to-announce-an-event-promote-a-sale-or-launch-a-product\/","title":{"rendered":"How to Announce an Event, Promote a Sale or Launch a Product"},"content":{"rendered":"

\"Marketing<\/a>One of the great things about running a small business is the flexibility and agility with which you can make decisions. But that dexterity can be a double-edged sword, because it often leads to shooting from the hip as opposed to developing a predictable and repeatable set of marketing tactics. We recommend\u00a0that you put together a list of tried-and-true tactics and make it your go-to list every time you need to announce an event, promote a sale or launch a product. That doesn\u2019t mean you have to execute on everything on the list every time, but you should consider each tactic and whether or not it will be effective for each unique situation.<\/p>\n

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What goes on the list? Start by noting all of the marketing channels that you use, and then list the individual tactics you\u2019ve used for each of these channels in the past that have created a measurable return on investment (ROI) for you. Following is a list of potential marketing channels and a couple of tactics for each to spur your thinking as you create your own go-to marketing launch list:<\/p>\n