{"id":6092,"date":"2013-12-14T08:00:14","date_gmt":"2013-12-14T13:00:14","guid":{"rendered":"http:\/\/blog.123print.com\/?p=6092"},"modified":"2015-07-20T21:34:31","modified_gmt":"2015-07-20T21:34:31","slug":"5-ways-to-make-your-flyer-campaign-soar","status":"publish","type":"post","link":"https:\/\/blog.123print.com\/blog\/5-ways-to-make-your-flyer-campaign-soar\/","title":{"rendered":"5 Ways to Make Your Flyer Campaign Soar"},"content":{"rendered":"<p><a href=\"http:\/\/www.123print.com\/flyers\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6100\" alt=\"5 Ways to Make Your Flyer Campaign Soar \u2013 The 123Print Blog\" src=\"http:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2013\/12\/5-Ways-to-Make-Your-Flyer-Campaign-Soar-\u2013-The-123Print-Blog.jpg\" width=\"1055\" height=\"450\" srcset=\"https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2013\/12\/5-Ways-to-Make-Your-Flyer-Campaign-Soar-\u2013-The-123Print-Blog.jpg 1055w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2013\/12\/5-Ways-to-Make-Your-Flyer-Campaign-Soar-\u2013-The-123Print-Blog-300x127.jpg 300w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2013\/12\/5-Ways-to-Make-Your-Flyer-Campaign-Soar-\u2013-The-123Print-Blog-1024x436.jpg 1024w\" sizes=\"(max-width: 1055px) 100vw, 1055px\" \/><\/a>The investment of any percentage of your budget into marketing is always a potential risk.\u00a0 Even putting variables such as the current economic conditions aside, your flyer distribution campaign needs to be considered in respect of how it meets other criteria, in order for your campaign to take off properly to help your business soar.<\/p>\n<p><span style=\"font-weight: bold; font-size: 18px; color: #ed7a4d;\">1)\u00a0 Clear, concise communication<\/span><br \/>\nEnsuring that your <a title=\"Custom Flyers from 123Print\" href=\"http:\/\/www.123print.com\/flyers\" target=\"_blank\">flyer<\/a> communicates exactly what you want to say, in the precise ways which will have maximum impact on your customers, is vital. \u00a0At the very least, before the printing stage, proof-read carefully to make sure your message:<\/p>\n<p><!--more--><\/p>\n<ul>\n<li>is well defined.<\/li>\n<li>expresses what benefit the customer will obtain from your product or service.<\/li>\n<li>communicates a clear call to action.<\/li>\n<\/ul>\n<p>Once this is checked, double-check your flyer again, but this time with all your knowledge about your target audience in mind (including market research and postcode information) and ask yourself, is your communication going to reach out to these customers particularly? \u00a0If not, think again about how to get your message across, perhaps in a way which appeals to these customers directly.<\/p>\n<p><span style=\"font-weight: bold; font-size: 18px; color: #ed7a4d;\">2) Make it memorable<\/span><br \/>\nYour flyer will have approximately 2 \u2013 5 seconds to make an initial impact on potential customers, so once you\u2019re sure about your content:<\/p>\n<ul>\n<li>check your design to ensure that it will attract attention instantly and encourage your customers to engage with both your message and your offers.<\/li>\n<li>ensure that the form of the flyer matches its function. For example, if your message and your brand is funky, funny and aims to appeal to both students and young professionals, is your leaflet\u2019s form also going to be memorable to them? \u00a0Keep in mind that some fonts might be too corporate, or colors too bland for this audience.<\/li>\n<\/ul>\n<p><span style=\"font-weight: bold; font-size: 18px; color: #ed7a4d;\">3) Define any deadlines and any discount codes<\/span><br \/>\nAlong with your call to action, ensure that your <a title=\"Custom Flyers from 123Print\" href=\"http:\/\/www.123print.com\/flyers\" target=\"_blank\">flyer<\/a> highlights any deadlines for offers or use of discount codes.\u00a0 This not only adds a sense of urgency for action on the customers\u2019 part, but also allows your campaign\u2019s success to be more easily managed (in terms of any extra staff or production) and quantified (response and conversion will be the ultimate measures of value for your campaign).<\/p>\n<p><span style=\"font-weight: bold; font-size: 18px; color: #ed7a4d;\">4)\u00a0 Back up your brand<\/span><br \/>\nFlyer distribution advertising is one of the easiest methods to back up with a complementary form of marketing.\u00a0 Perhaps a concurrent social media campaign would fit nicely with the Facebook Biz address you&#8217;ve included on the flyer: all of those \u2018Like\u2019 testimonials could well reassure new customers as well as maximize your marketing potential.<\/p>\n<p><span style=\"font-weight: bold; font-size: 18px; color: #ed7a4d;\">5)\u00a0 Become a regular<\/span><br \/>\nRemember that not all marketing methods achieve the best results immediately.\u00a0\u00a0 However, flyer distribution offers the advantage that it can be a cost-effective form of regular marketing, so consider a methodical, campaign schedule which spans several weeks or months (depending on geographical spread) to help keep your brand and business name firmly in the minds of those potential customers.<\/p>\n<p style=\"text-align: left;\"><b>Have you ever conducted a flyer distribution campaign? What kinds of successes did you have?<\/b> Let us know in the comments below, or connect with us on <a title=\"facebook.com\/123Print\" href=\"https:\/\/www.facebook.com\/123Print\" target=\"_blank\">Facebook<\/a>, <a title=\"twitter.com\/123print\" href=\"https:\/\/twitter.com\/123print\" target=\"_blank\">Twitter<\/a> or <a title=\"plus.google.com\/+123print\" href=\"https:\/\/plus.google.com\/+123print\/posts\" target=\"_blank\">Google+<\/a>.<\/p>\n<p><em>About the author: Paul M. Moore is a\u00a0<a title=\"cwtadvertising.com\" href=\"http:\/\/cwtadvertising.com\/\" target=\"_blank\" rel=\"nofollow\">CWTadvertising.com<\/a> Marketing Specialist with over 15 years\u2019 experience in the Marketing field and Direct Marketing Techniques.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The investment of any percentage of your budget into marketing is always a potential risk.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[312,475,476,477,933],"_links":{"self":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/6092"}],"collection":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/comments?post=6092"}],"version-history":[{"count":1,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/6092\/revisions"}],"predecessor-version":[{"id":9260,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/6092\/revisions\/9260"}],"wp:attachment":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media?parent=6092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/categories?post=6092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/tags?post=6092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}