{"id":6940,"date":"2014-03-24T15:05:16","date_gmt":"2014-03-24T15:05:16","guid":{"rendered":"http:\/\/www.123print.com\/blog\/?p=6940"},"modified":"2015-07-17T20:40:39","modified_gmt":"2015-07-17T20:40:39","slug":"4-video-apps-sites-and-services-to-showcase-your-brand","status":"publish","type":"post","link":"https:\/\/blog.123print.com\/blog\/4-video-apps-sites-and-services-to-showcase-your-brand\/","title":{"rendered":"4 Video Apps, Sites and Services to Showcase Your Brand"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft  wp-image-6942\" alt=\"4 Video Apps, Sites and Services to Showcase Your Brand - The 123Print Blog\" src=\"http:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2014\/03\/4-Video-Apps-Sites-and-Services-to-Showcase-Your-Brand-The-123Print-Blog-300x272.jpg\" width=\"240\" height=\"218\" srcset=\"https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2014\/03\/4-Video-Apps-Sites-and-Services-to-Showcase-Your-Brand-The-123Print-Blog-300x272.jpg 300w, https:\/\/blog.123print.com\/blog\/wp-content\/uploads\/2014\/03\/4-Video-Apps-Sites-and-Services-to-Showcase-Your-Brand-The-123Print-Blog.jpg 400w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>You may have heard of one or all of the following video apps and services, but may not know how to use them to showcase your brand. Consumers love video communications because it\u2019s fun, personable and offers more information than just a photo. <strong>Here\u2019s an overview of what four top video apps, sites and services are, and what they are best used for in regards to your business.<\/strong><\/p>\n<p><span style=\"font-weight: bold; font-size: 18px; color: #ff771c;\">1.\u00a0\u00a0 What is Vine?<\/span><br \/>\n<a title=\"Vine\" href=\"https:\/\/vine.co\/\" target=\"_blank\" rel=\"nofollow\">Vine<\/a> is a video app owned by Twitter that allows its users to post short, looping video clips. You can also take a few short videos and it will loop them together. It\u2019s a conversation starter, and a party favorite. How is it best used for your business? <a title=\"Vine for Brands | sproutsocial.com\" href=\"http:\/\/sproutsocial.com\/insights\/vine-for-brands\/\" target=\"_blank\" rel=\"nofollow\">Sprout Social<\/a> recommends using Vine for product demos and teasers, contests and advertising on Twitter. It\u2019s a <i>really <\/i>short video and can help build hype and give a \u2018sneak peek\u2019 at something new that you are offering. Where contests and your brand are concerned, you can create a fun theme and ask customers to submit Vine videos \u2014 the most creative wins!\u00a0 Plus, you can use Vine for advertising on Twitter.<\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: bold; font-size: 18px; color: #ff771c;\">2.\u00a0\u00a0 What is YouTube?<\/span><br \/>\nMost likely, you know what <a title=\"YouTube\" href=\"http:\/\/www.youtube.com\/\" target=\"_blank\" rel=\"nofollow\">YouTube<\/a> is \u2014 it\u2019s Google\u2019s mega video app and site that ranks within the top social media platforms, right up there with Twitter and Facebook. It allows you to upload and share videos. According to Gigaom.com, which features <a title=\"34 Ways to Use YouTube for Business | gigaom.com\" href=\"http:\/\/gigaom.com\/2009\/07\/28\/34-ways-to-use-youtube-for-business\/\" target=\"_blank\" rel=\"nofollow\">34 helpful ways you can use YouTube<\/a>, a few ways you can use it for your brand include posting <a title=\"Customer Testimonials on Raised-Ink Products [Video]\" href=\"https:\/\/www.youtube.com\/watch?v=AqQiT8Ci5R8\" target=\"_blank\">customer video testimonials<\/a> to add to your credibility; putting together a <a title=\"Business Cards from 123Print [Video]\" href=\"https:\/\/www.youtube.com\/watch?v=EWaf-nzLqt8\" target=\"_blank\">creative video to explain your product<\/a> or service and <a title=\"Small Business Sense Interview - Erin Pelicano [Video]\" href=\"https:\/\/www.youtube.com\/watch?v=hiR_DPjv8Gc\" target=\"_blank\">conducting an interview<\/a> with an expert. There are endless possibilities of content that you can post for your business. Big tip: Keep it relevant and also informative. Don\u2019t just post to post \u2014 give people something that they can learn and\/or enjoy. YouTube also connects seamlessly to your other social media sites, such as Facebook, LinkedIn and Google Plus, making sharing your videos across all of your platforms a breeze.<\/p>\n<p><iframe loading=\"lazy\" title=\"How Your 123Print Business Cards Are Made\" width=\"790\" height=\"444\" src=\"https:\/\/www.youtube.com\/embed\/OCXOk-cE9jo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><em>123Print&#8217;s &#8220;How Your Business Cards Are Made&#8221; video takes viewers through the business card printing process in a quick, fun way!<\/em><\/p>\n<p><span style=\"font-weight: bold; font-size: 18px; color: #ff771c;\">3.\u00a0\u00a0 What is Vimeo?<\/span><br \/>\n<a title=\"Vimeo\" href=\"http:\/\/vimeo.com\/\" target=\"_blank\" rel=\"nofollow\">Vimeo<\/a> is another video-sharing website. While YouTube may be the video giant, Vimeo also has plenty of advantages, including a smaller community of folks interested in less fluffy videos and more \u201creal\u201d videos. Read: People are more likely to see your videos and take your business seriously. There also aren\u2019t any distracting ads so that your customers are able to pay attention to your message. Essentially, however, the actual videos you post for your small business are likely to be the same, no matter which platform you choose to be on. The downside to Vimeo is that not all social platforms (LinkedIn being one of them) will connect to it.<b><br \/>\n<\/b><\/p>\n<p><span style=\"font-weight: bold; font-size: 18px; color: #ff771c;\">4.\u00a0\u00a0 What is video email?<\/span><br \/>\nThere are many different services offering video email, which is a great and innovative way to communicate with your customers and grow a personable and service-oriented brand. You can record videos right from your office computer to tell your customers about a new service, product or promotion, or simply to check in from time to time to say hello. It\u2019ll make you stand out from all of the \u2018regular\u2019 emails that your customers get all day long, and helps to nurture customer relationships and remind them that you care. Plus, it\u2019s actually a pretty big timesaver \u2014 if you\u2019re not a writer and better face-to-face, you can use videos to eliminate the need for spellcheck. Just make sure that your videos look professional \u2014 check to see what your customer will see behind you, wear appropriate clothing, and fine-tune your message before sending them a recording with lots of \u2018\u201duh\u201ds and \u201cum\u201ds in it.<\/p>\n<p><strong>Which video apps do you like best? Are there any big ones we&#8217;re missing from our list?<\/strong> Let us know in the comments below, or connect with us on <a title=\"facebook.com\/123Print\" href=\"https:\/\/www.facebook.com\/123Print\" target=\"_blank\">Facebook<\/a>, <a title=\"twitter.com\/123print\" href=\"https:\/\/twitter.com\/123print\" target=\"_blank\">Twitter<\/a> or <a title=\"plus.google.com\/+123print\" href=\"https:\/\/plus.google.com\/+123print\/posts\" target=\"_blank\">Google+<\/a>. Plus, take a gander at our <a title=\"youtube.com\/user\/123print\" href=\"https:\/\/www.youtube.com\/user\/123print\" target=\"_blank\">YouTube<\/a> page for some B2B video inspiration!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>You may have heard of one or all of the following video apps and services, [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1448,27,1452,8,1457],"tags":[1437,1434,1219,1436,1435],"_links":{"self":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/6940"}],"collection":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/comments?post=6940"}],"version-history":[{"count":13,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/6940\/revisions"}],"predecessor-version":[{"id":9152,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/6940\/revisions\/9152"}],"wp:attachment":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media?parent=6940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/categories?post=6940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/tags?post=6940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}