{"id":7421,"date":"2014-05-20T16:27:32","date_gmt":"2014-05-20T16:27:32","guid":{"rendered":"http:\/\/www.123print.com\/blog\/?p=7421"},"modified":"2015-07-16T18:46:35","modified_gmt":"2015-07-16T18:46:35","slug":"go-big-or-go-home-9-tips-for-yard-sign-marketing","status":"publish","type":"post","link":"https:\/\/blog.123print.com\/blog\/go-big-or-go-home-9-tips-for-yard-sign-marketing\/","title":{"rendered":"Go Big or Go Home! 9 Tips for Yard Sign Marketing"},"content":{"rendered":"

\"9<\/a>Ah, sweet summer time. Time to get ready for everything you love about summer. Picnics, days at the beach and \u2026 yard sign marketing! Hurray! Custom yard signs<\/a> can be a highly effective customer acquisition tool if done correctly. Take your outdoor advertising to the next level by following these nine tips for effective yard sign marketing.<\/p>\n

Stick with single-sided.<\/span> It is very hard to find a spot on a busy street where both directions of traffic will be able to read your yard sign clearly. So, it\u2019s probably a better idea to have two signs that have your message on a single side, so as not to force drivers traveling in the direction furthest away to try to read your sign and eventually give up because it\u2019s too hard to read.<\/p>\n

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Use contrasting colors.<\/span> As obvious as this one may be, it is still often forgotten. If you use similar colors for both the background and font, your message will get lost. Use a very dark color on a very light color, or vice versa. Also, don\u2019t forget that some people are colorblind, so you\u2019ll want to be conscious of putting blues\/greens together or yellow\/greens together.<\/p>\n

KIS. Keep It Simple.<\/span> We\u2019re talking like, five words or less simple. If possible, try to get your message across with simply a phone number or an arrow. If you have<\/i> to include more info, such as your address, try using an intersection instead. Also, if your phone number is local to the area where your sign is, you can omit your area code.<\/p>\n

Use arrows.<\/span> Especially if you\u2019re advertising an event at a single location. It\u2019ll be easier for people if they don\u2019t have to figure out how to get to where they\u2019re going, they can just follow the signs. Plus, here\u2019s a tip: If you print arrows pointing toward the same edge of your signs, you can choose which direction your arrow(s) will point by flipping it around.<\/p>\n

\"Large<\/a>Be hesitant to use your logo.<\/span> There are many logos out there that are instantly recognizable. If you\u2019re a new business, or have gone through new branding, chances are your logo won\u2019t create an instant connection to your business. Plus, the purpose of your yard signs are probably for customer acquisition, so these prospects will usually be people who haven\u2019t heard of your brand anyway. We\u2019re not saying it\u2019s a bad thing to use your logo on outdoor marketing materials, but space is very limited and valuable on yard signs.<\/p>\n

Reverse your colors.<\/span> For example, say you choose to create a simple, black and white sign. Consider putting your business\u2019 name on the top, black on white, with your phone number or website on the bottom, white on black. This will keep your signs simple and make your contact info easier to pick out.<\/p>\n

Use a specific message.<\/span> Do you have a long list of products\/services that your company offers? Pick out just one \u2014 maybe it\u2019s your favorite, the most popular, the newest, the one you are planning to promote at that time, etc. \u2014 and have that<\/i> one be the one you call out on your yard sign. Then, once someone has arrived at your store, you can provide them with info as to your additional products\/services. Remember, the purpose of yard signs is to get potential customers in<\/em>\u00a0the door.<\/p>\n

Use easy-to-read fonts.<\/span> Arial, Avant Garde, Helvetica, Times New Roman and Verdana are all good, distinguishing fonts to use.<\/p>\n

Make sure at least one third of your sign is blank space.<\/span> More blank or white space means more legibility. It also makes your signs easier to read for speed demons. (Who, me?!)<\/p>\n

Remember, just like with all outdoor advertising<\/a>, the bigger the better. The greater the size of the sign and font, the greater chance your sign will have of being seen. Go big or go home!<\/p>\n

Have you ever used Yard Signs for your business? What tips do you have for those trying it out for the first time? We\u2019d love to hear from you!<\/strong> Leave a comment below, or connect with us on Facebook<\/a>, Twitter<\/a> or Google+<\/a>.<\/p>\n

For a limited time, save 25% on custom yard signs<\/a> from 123Print!
\nUse code YARDSIGN25 at checkout.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Ah, sweet summer time. Time to get ready for everything you love about summer. Picnics, […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1443,1445,1448,27,1451,8],"tags":[1576,1578,845,1575,1574,1577],"_links":{"self":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/7421"}],"collection":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/comments?post=7421"}],"version-history":[{"count":14,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/7421\/revisions"}],"predecessor-version":[{"id":8958,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/7421\/revisions\/8958"}],"wp:attachment":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media?parent=7421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/categories?post=7421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/tags?post=7421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}