{"id":7607,"date":"2014-06-17T15:18:36","date_gmt":"2014-06-17T15:18:36","guid":{"rendered":"http:\/\/www.123print.com\/blog\/?p=7607"},"modified":"2015-07-16T19:01:56","modified_gmt":"2015-07-16T19:01:56","slug":"6-tips-for-better-faqs","status":"publish","type":"post","link":"https:\/\/blog.123print.com\/blog\/6-tips-for-better-faqs\/","title":{"rendered":"6 Tips for Better FAQs"},"content":{"rendered":"

\"6<\/a>If you\u2019re one of those savvy Internet shoppers that would rather buy online than go to a shopping mall any day of the week, you know exactly where to find information on a site. But do your customers know where to look? How long do you think they\u2019ll search before they leave?\u00a0Following are 6 helpful FAQ tips that can keep your customers online and buying from you instead of buying from your competition.<\/p>\n

MAKE IT EASY<\/span>
\nKeep your \u201cHelp and Frequently Asked Questions\u201d section easy to find on every page. The most common places for your customers to look for \u201cFAQs\u201d is in either the header or the footer. A general rule of thumb is that your answers should not be more than 2-3 clicks away. More than that and you\u2019ll have customers leaving your site or picking up the phone and calling your customer service team. Calling in is preferable to having them leave, but it\u2019s expensive. So do your budget a favor with easy-to-find FAQs.<\/p>\n

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KEEP IT UPDATED<\/span>
\nMake it a practice to review your FAQ section when you make any changes to the site. That will ensure that your content is kept up to date. When customers find mistakes on your site, it creates a bad impression. Nothing is more embarrassing for your customer service team than having to speak to a customer who finds an error or a discrepancy before you do.<\/p>\n

SUBJECT MATTERS<\/span>
\nKeep the answers short and to the point because customers won\u2019t want to read a paragraph for every question they may have. But, ensure that the answer is there and it is not too vague. Ask your customer service team if the answers seem complete \u2014 they will always give you an honest answer!<\/p>\n

USE IMAGES FOR CLARITY<\/span>
\nSometimes a visual image or diagram hits home much quicker than just a paragraph of plain text. Generally, the more complex the instructions, the more visuals that are needed for clarity. In lieu of words, using universal icons can also make a good impression if relevant and placed in the right areas.<\/p>\n

BETTER YET, USE VIDEOS<\/span>
\nLike it or not, we live in a world of instant gratification. We would rather watch a 3-4 minute video than\u00a0 search FAQs for 10 minutes. Per YouTube.com statistics<\/a>, there are 4 billion video views a day. Those numbers should encourage you to make the move to video if you haven\u2019t yet. Check out our blog with six tips for recording a decent digital video<\/a> to get started!<\/p>\n

KEEP IT LIVE \u2014 USE CHAT<\/span>
\nI\u2019ll admit it \u2014 I\u2019m spoiled by our 24\/7 Live Chat. There have been times that I have literally left a website just because I had a question and they didn\u2019t have a chat option. In the past, having live chat was considered a bonus feature for many websites, but times have changed. Live chat is really becoming a benchmark requirement for an eCommerce website. Your chat team can be a very valuable asset to your company and help save those potential customers from exiting your site.<\/p>\n

I hope that I was able to provide some quick easy steps for you to take your FAQs to the next level. Your customers will appreciate the effort that you put into them. Have a great day and Happy Shopping!<\/p>\n

Do you have an FAQ section on your website? What tips and tricks have you learned along the way? We’d love to hear from you!<\/strong> <\/em>Leave a comment below or connect with us on Facebook<\/a>, Twitter<\/a> or Google+<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re one of those savvy Internet shoppers that would rather buy online than go […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1444,8,1464],"tags":[337,1629,1630,1631],"_links":{"self":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/7607"}],"collection":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/comments?post=7607"}],"version-history":[{"count":4,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/7607\/revisions"}],"predecessor-version":[{"id":8973,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/7607\/revisions\/8973"}],"wp:attachment":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media?parent=7607"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/categories?post=7607"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/tags?post=7607"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}