{"id":7790,"date":"2014-07-07T16:01:00","date_gmt":"2014-07-07T16:01:00","guid":{"rendered":"http:\/\/www.123print.com\/blog\/?p=7790"},"modified":"2015-07-16T18:42:32","modified_gmt":"2015-07-16T18:42:32","slug":"how-to-develop-an-elevator-pitch-for-your-business","status":"publish","type":"post","link":"https:\/\/blog.123print.com\/blog\/how-to-develop-an-elevator-pitch-for-your-business\/","title":{"rendered":"Going Up! How to Develop an Elevator Pitch for Your Business"},"content":{"rendered":"

\"How<\/a>Wherever you\u2019re at in your entrepreneurial journey, developing and fine-tuning your business\u2019 elevator pitch is one of the most important things you\u2019ll do. Your elevator pitch allows you to give prospects a snapshot of your business. You\u2019ve got only a few sentences to convince prospective customers why they need your product and\/or service and why they can\u2019t get what you provide anywhere else.<\/p>\n

To kick off the process of developing your small business\u2019 perfect elevator speech, consider these five tips while you brainstorm.<\/p>\n

Think about what makes your business unique.<\/span> You want your product\/service to be intriguing to your potential customer(s). Don\u2019t simply state the nature of your business (i.e. \u201cI am a flower shop.”) What makes your business stand out from your competitors\u2019?<\/p>\n

<\/p>\n

Get excited.<\/span> You should be pumped to talk up your business. What things about your business excite you? Your business is the result of your<\/em> long hours and hard work \u2014 if you have something to be excited about, others will, too!<\/p>\n

Don\u2019t get too complicated.<\/span> You want to keep people\u2019s attention, so make sure your speech is short, sweet and to the point. Develop a clear, focused idea. Make sure your speech is no longer than 30 seconds.<\/p>\n

Put in onto paper.<\/span> Most of us are visual learners. By converting your ideas from thoughts to actual text, your speech will really start to come together.<\/p>\n

Write your elevator speech by answering 1, 2, 3 easy questions:<\/p>\n

    \n
  1. What customer \u201cproblem\u201d does your small business\u2019 product or service address?<\/strong><\/li>\n
  2. How does your product or service solve this problem?<\/strong><\/li>\n
  3. What is the main advantage to customers using your product or service?<\/strong><\/li>\n<\/ol>\n

    For example: “Are you looking to send flowers to a loved one, but don\u2019t have the time or patience to ‘weed’ through your choices? Here at Erin\u2019s Flower Shop, we do the hard work for you. By answering a 5-minute questionnaire, we can choose and send your perfect floral arrangement. Nowhere else in the tri-state area lends you one of their flower specialists to help make this decision \u2026 for free!”<\/p>\n

    Practice, Practice, Practice.<\/span> Learn a lesson from that play you did in Middle School \u2014 practice makes perfect. The time you have to give someone your business\u2019 elevator speech is an audition they are giving you to sell them you product or service. You don\u2019t want to mess it up over a silly mistake like getting two sentences reversed so you sound like you\u2019re speaking nonsense. The more rehearsed you are, the less nervous you\u2019ll be, trust me. Soon enough, your elevator speech will become second nature to you.<\/p>\n

    Do you already have an elevator pitch prepared for your small business? What challenges did you cross along the way?<\/strong> We’d love to hear from you! Leave a comment below, or connect with us on Facebook<\/a>, Twitter<\/a> or Google+<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Wherever you\u2019re at in your entrepreneurial journey, developing and fine-tuning your business\u2019 elevator pitch is […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1443,1448,27,1458,1461,8],"tags":[1672,1669,1668,1671,1670],"_links":{"self":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/7790"}],"collection":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/comments?post=7790"}],"version-history":[{"count":6,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/7790\/revisions"}],"predecessor-version":[{"id":8951,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/7790\/revisions\/8951"}],"wp:attachment":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media?parent=7790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/categories?post=7790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/tags?post=7790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}