{"id":7872,"date":"2014-07-15T16:33:43","date_gmt":"2014-07-15T16:33:43","guid":{"rendered":"http:\/\/www.123print.com\/blog\/?p=7872"},"modified":"2015-07-16T18:41:16","modified_gmt":"2015-07-16T18:41:16","slug":"10-best-practices-for-postcard-design","status":"publish","type":"post","link":"https:\/\/blog.123print.com\/blog\/10-best-practices-for-postcard-design\/","title":{"rendered":"10 Best Practices for Postcard Design"},"content":{"rendered":"

\"10<\/a>Sending out a postcard is still one of the most used and effective ways to mass market a message. (Remember \u2014\u00a0direct mail isn’t dead<\/a>!) Summertime is the perfect time of year to bring in current customers for a new product or special promotion, or to entice new customers to come out and visit you for the first time. Whatever your reason is for running a postcard mailing campaign<\/a>, make sure you follow these ten best practices to get the most of it!<\/p>\n

1. \u00a0 \u00a0 Use colors wisely.<\/span> Make sure different colors are used creatively and intelligently throughout your postcard design. You\u2019ll want to incorporate the colors of your branding, as well as the colors of the season if you\u2019re promoting a seasonal offer. Make sure your colors don\u2019t clash and are easy on the eyes.<\/p>\n

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2. \u00a0 \u00a0 Include photos.<\/span> Including a photo or two (make sure you don\u2019t get too<\/em> photo happy) will help prospects establish a better connection with your brand. If your messaging isn’t promoting anything specific, upload a hi-resolution photo of your top product or service in action.<\/p>\n

3. \u00a0 \u00a0 Feature your logo.<\/span> Your logo is essentially your business in a snapshot \u2014 it is how customers will make a visual connection with your marketing pieces and you. So make sure it has top billing on your postcard.<\/p>\n

4. \u00a0 \u00a0 Keep it simple.<\/span> Like most marketing materials, keep it short, sweet and to the point. Include just the important stuff. Use eye-catching phrases like \u201cFree,\u201d \u201cHuge Sale,\u201d or \u201cX% off.\u201d Try to stick with just one font. If you have a long explanation of something that you\u2019re dying to share, type it out on your website and include a URL or QR code<\/a> where prospective customers can go to learn more.<\/p>\n

5. \u00a0 \u00a0 Be intriguing.<\/span> Make sure you\u2019re smart about the info you give prospects right away and the info you want them to seek out themselves \u2014 sparking people\u2019s in your business can be quite the art form.<\/p>\n

\"Postcards<\/a>6. \u00a0 \u00a0 Keep it clean.<\/span> You don\u2019t want to give anyone a headache from reading your postcard! Avoid clutter and utilize whitespace. Try to match the tone of your postcard\u2019s composition to your audience. For example, if your target audience is business owners, you may want to use traditional colors and fonts. If your target audience is teenagers, you would want to use more funkier and fun colors.<\/p>\n

7. \u00a0 \u00a0 Have double the effect.<\/span> Consider printing on a double-sided postcard<\/a> to have double the impact! Remember to follow all the rules stated above for either side!<\/p>\n

8. \u00a0 \u00a0 Leave room.<\/span> If you\u2019re designing the postcard yourself or having a graphic designer work on it, remember to leave room for an address and stamp if you are opting to send it without an envelope. If you\u2019re planning on using a pre-designed template, check out some of our designs<\/a> that will allow you to send sans envelope.<\/p>\n

9. \u00a0 \u00a0 Choose the right finish.<\/span> If the main focus of your postcard is a hi-res photo, you\u2019ll want to print your postcard on matte stock. If the main focus of your postcard is a textual element, matte stock is the better option. When it comes to pt. stock, remember, the thicker the paper stock, the heavier and more durable your postcard will be.<\/p>\n

10. \u00a0 \u00a0 Proofread, proofread, proofread.<\/span> We can\u2019t say this one enough. Double, triple, quadruple check your info to make sure it is correct. Have your friend or eagle-eyed coworker look it over for you, too. Make sure you have at least one way customers can contact you listed on your postcard, so they\u2019ll know how to get a hold of you after being convinced you\u2019re the company they want to do business with upon receiving your awesome postcard!<\/p>\n

Have you ever run a postcard mailing campaign? What tips would you have for business owners looking to do their first one?<\/strong> Leave us your thoughts below, or connect with us on Facebook<\/a>, Twitter<\/a> or Google+<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Sending out a postcard is still one of the most used and effective ways to […]<\/p>\n","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1443,1445,1448,1460,1449,8],"tags":[367,1692,1690,1689,1691,908,932],"_links":{"self":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/7872"}],"collection":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/comments?post=7872"}],"version-history":[{"count":6,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/7872\/revisions"}],"predecessor-version":[{"id":8949,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/7872\/revisions\/8949"}],"wp:attachment":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media?parent=7872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/categories?post=7872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/tags?post=7872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}