Welcome to the last Monday Marketing Minute of 2014. Where has the year gone? Are you ready to begin 2015? Let’s reminisce and catch up on some recent headlines of marketing and business stories from 2014, and move into the new year well informed!<\/p>\n
Remember last summer when Facebook asked all of its subscribers to download a separate Messenger app in order to converse with each other? Most users (including me) were upset at having to have two apps when one had worked just fine all along. Well,\u00a0you may want to\u00a0get used to downloading more apps. As reported on CTV News<\/a>,\u00a0the latest word is that Facebook will be offering more apps in 2015. Facebook is stating that the new apps are what their users are requesting; a single app that does one thing well \u00a0and eliminates multiple clicks for the user, instead of having\u00a0one app that does multiple things.<\/p>\n So, it\u2019s no surprise that the Messenger app was the #1 iPhone app in 2014. Rounding out the top five for iTunes app downloads : #2 \u2013 Snapchat, #3 \u2013 YouTube, #4 \u2013 Facebook, #5 \u2013 Instagram.<\/p>\n Facebook’s newsroom reported 864 million daily active users on average in September (and 1.12 billion monthly mobile users as of September 30, 2014). Additionally, just last month China lifted its ban on Facebook, Twitter and YouTube at an APEC meeting creating an opportunity for the estimated population of 1,393,783,836 to sign up and get social.<\/p>\n Speaking of mobile users, let\u2019s talk mobile phones for a minute. It\u2019s been a banner year for mobile technology and getting special accolades is T-Mobile. CNN reported<\/a> that JD Power and Associates has ranked T-Mobile as number one in customer service for 2014. With their souped-up marketing campaign allowing mobile users to switch carriers at no cost, T-Mobile has added 3.5 million customers this year and now commands 18% of the market.<\/p>\n