{"id":886,"date":"2011-10-19T09:52:48","date_gmt":"2011-10-19T13:52:48","guid":{"rendered":"http:\/\/blog.123print.com\/?p=886"},"modified":"2011-10-19T09:52:48","modified_gmt":"2011-10-19T13:52:48","slug":"steves-corner-small-businesses-are-you-mobile-pt-2","status":"publish","type":"post","link":"https:\/\/blog.123print.com\/blog\/steves-corner-small-businesses-are-you-mobile-pt-2\/","title":{"rendered":"Steve&#8217;s Corner &#8211; Small Businesses: Are You Mobile? PT 2"},"content":{"rendered":"<p>Smart devices are taking over!\u00a0 Get used to it.\u00a0 What are doing about it? How are you taking advantage of it?<\/p>\n<p><a title=\"Comscore\" href=\"http:\/\/www.comscore.com\" target=\"_blank\">Comscore<\/a>, a leader in measuring the digital world, just released a mobile usage study stating that 7% of all U.S digital traffic is now coming from smart phones and tablets.\u00a0 This is just an amazing transformation for connecting with your customers.<\/p>\n<p>With this information, we need to ask ourselves <strong>What is driving this growth?<\/strong><\/p>\n<ul>\n<li>Increased WiFi availability<\/li>\n<li>\u00bd of the U.S. mobile population uses mobile media (Defined as those that browse the mobile web, access applications or download content)<\/li>\n<li>iPads dominate among tablets in driving digital traffic \u2013 iPads delivered 97.2% of tablet traffic. WOW!<\/li>\n<li>50% of users made a purchase on their tablets<\/li>\n<li>Tablets are social devices<\/li>\n<\/ul>\n<p>Consumers use their mobile devices to find local deals.\u00a0 Mobile consumers are willing to share their location in exchange for real-time offers.\u00a0 66% are willing to share their information in exchange for coupons, 55% for loyalty rewards and 37% for exclusive sales.<\/p>\n<p>If you want to reach your customers and prospects in the future, mobile will be critical to your success.<\/p>\n<p>Tell us in comments what you&#8217;re currently doing (or plan to do) to leverage the amount of people relying on mobile devices for information and to just get them through day to day life.<\/p>\n<p><a href=\"http:\/\/www.comscore.com\/Press_Events\/Press_Releases\/2011\/10\/Smartphones_and_Tablets_Drive_Nearly_7_Percent_of_Total_U.S._Digital_Traffic\" target=\"_blank\">Press Release<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smart devices are taking over!  Get used to it.  What are doing about it? How are you taking advantage of it?<\/p>\n<p>Comscore, a leader in measuring the digital world, just released a mobile usage study stating that 7% of all U.S digital traffic is now coming from smart phones and tablets.  This is just an amazing transformation for connecting with your customers.<\/p>\n","protected":false},"author":15,"featured_media":887,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,24,26,7,9],"tags":[83,181,731,761,1031,1122],"_links":{"self":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/886"}],"collection":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/comments?post=886"}],"version-history":[{"count":0,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/posts\/886\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media\/887"}],"wp:attachment":[{"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/media?parent=886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/categories?post=886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.123print.com\/blog\/wp-json\/wp\/v2\/tags?post=886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}