In the business world, image is everything. Your company logo provides a way for customers to remember your brand with a mental image. Who doesn’t think about a Big Mac after seeing a giant gold “M”? Or a White Chocolate Peppermint Mocha when you see a green and white siren? (You know … the lady with the long wavy hair).
Before ordering your first set of official company business cards, you’ll want to design your perfect logo. Where to begin? Start with a SMILE. Simple. Memorable. Inviting. Limited. Exciting. Now that you’ve gotten your concept, it’s on to the design. Your logo’s design elements, color and font, will do most of your logo’s “talking”. What do you want it to say?
Check out our guide to designing the perfect company logo in our latest infographic,
Go Go Logo!
Sources:
http://problog.weddingwire.com/index.php/business-ideas/business-branding-what-do-your-colors-say-about-you/
http://blog.marketo.com/blog/2012/06/true-colors-what-your-brand-colors-say-about-your-business.html
http://blog.weemss.com/post/2857-the-psychology-of-fonts/16#.UebKWNLijng
http://www.smashingmagazine.com/2010/12/14/what-font-should-i-use-five-principles-for-choosing-and-using-typefaces/
http://en.wikipedia.org/wiki/Typeface
The “Go Go Logo” infographic was designed by 123Print, a leader in printing personalized business identity products, including affordable business cards, letterhead, address labels, envelopes and presentation folders. Visit 123Print.com to learn more.
17 Comments
Micaela D.
August 6, 2013 at 4:23 pmThanks! This is great insight!
Rhonda Walinga
August 7, 2013 at 10:48 amMicaela – We’re so glad you found it helpful! It was a fun infographic to research and create 🙂
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Michele Keith
August 9, 2013 at 8:09 amWe often get asked for a logo design that can stand the test of time. Something that will last forever. I mean, we look at all these “Mega Corporates” and their logos never change. Do they? Well, actually and surprisingly, they do….a lot.
Rhonda Walinga
August 12, 2013 at 9:47 amHi Michele! You bring up a good point. If you are an established company, I think having a logo redesign can be refreshing – as long as you maintain some key design elements and have the same messaging!
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August 19, 2013 at 7:16 am[…] August 6, we posted a new infographic about designing a company logo. In it, we shared the most popular colors for the world’s logos and the common associations […]
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August 27, 2013 at 2:25 pm[…] earlier this month when we revealed our infographic on designing a business logo? Are you still with us? Now that you’ve created the perfect logo for […]
Maria Jane
September 2, 2013 at 7:14 amA company logo is not just an image or a sign it is more then these things because it will be your brand ambassador in future and people will recognize your brand with your image. Therefore it should be more attractive, meaningful and colorful. In this scenario your shared company logos are very helpful to understand the importance of company logo designs.
Rhonda Walinga
September 4, 2013 at 8:54 amMaria – Thanks for sharing! Agreed. Your company’s logo will do most of the talking, especially with first impressions.
Andreas Johansson
November 7, 2013 at 5:09 amIs it OK to republish this infographic on our blog?
Rhonda Walinga
November 7, 2013 at 5:11 pmHi Andreas! It’s definitely alright to republish, as long as we are properly credited. We also ask that anyone who uses our infographic also provides a link to http://www.123print.com on their blog post. If you have any questions, feel free to email [email protected]. Thanks!!
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George Street Photo & Video
January 16, 2014 at 7:20 pmI’m not that much of a internet reader to be honest but your blogs really nice,
keep it up! I’ll go ahead and bookmark your site to come back in the future.
All the best
Rhonda Walinga
January 17, 2014 at 11:46 amWe’re so happy to hear that!! If you’d ever like to get more information on a certain topic, please don’t hesitate to bring it up!
blog
December 11, 2015 at 9:23 amThanks for finally talking about >Designing a Company Logo?
[Infographic] <Liked it!