Social Media Management Tools for Small Businesses

These social media management tools allow you to work on marketing when you want and still get the results you’re after. 

With so many social media platforms available, choosing the right ones for your business and managing all of the accounts takes time. What's more, for your accounts to be effective at driving traffic and interest, you have to know when to post and what kinds of content to share. Sound like a lot to handle? Fortunately, you don't have to do it alone, even if your small business doesn't have dedicated social-media team. These social media management tools allow you to work on marketing when you want and still get the results you're after:

Illustration of a man surrounded by social media icons with text: "For your accounts to be effective at driving traffic and interest, you have to know when to post and what kinds of content to share."Social media can be a strong part of your marketing strategy, especially with these online tools at your disposal.


SproutSocial aggregates your small business's social media activity into one easy-to-understand management platform. This tool lets you post, plan, track and analyze to better utilize social media.

No matter what platforms your company is on, you want to get your name out there and build an active community. With everything else your small business has to take care of, streamlining the social side of your marketing efforts ensures you spend time on achieving your next goals, not signing in to post.

You can also use Sprout to put out content during high-traffic times when your followers are most likely to see it. Don't let your content go to waste.

Prices range from $59 to $500 a month depending on the size of your business, what features you want and how many users you'll have.


Social-media marketing isn't just about promoting your own company. Users are more likely to trust and follow your pages if you share third-party content, like industry news. Keep track of all of your favorite sources and share relevant content on your social channels by using Feedly, an RSS aggregator that makes building your social media presence easier.

Feedly also lets you keep tabs on what others are saying about your company. The tool will send you alerts when your company is mentioned on social media, allowing you to stay up to date on your own growing reputation. Further integrate your social media with the rest of your business by using Feedly in conjunction with other tools.

Feedly Basic is free, but for more advanced tools or users, you can purchase Pro for $5.41 or Team for $18 a month.


"Social media requires a serious time commitment."

A time-saver for both individuals and businesses, ManageFlitter makes running a Twitter account a breeze. From allowing you to perform bulk actions to getting you connected with other users, ManageFlitter helps companies make the most of social media. Businesses can also track analytics. To get the best results in your numbers, use this tool to schedule posts during times and days when your audience is most engaged.

Other helpful features this tool offers include alerts when other users mention set keywords and the ability to see who unfollowed you.

ManageFlitter ranges from free (for limited tools) to $49 a month for companies.

Part of running a successful business is maintaining an engaged community, which is why social media is so important. However, you have to be active for your community to thrive. helps you do that by allowing you to respond to tweets, identify users who interact with you the most, find others to follow and more. This tool is all about creating strong online relationships that'll help your business grow. is available on major social media sites, including Twitter and Facebook, with Instagram and Pinterest versions to be released soon.

Between the in-depth reporting, user information and scheduling capabilities, will save you time and evolve your company's social media presence.

You can create a free account, or choose from a variety of plans geared toward businesses. The top tier runs $139 per month and allows up to 18 users.


Social media is a must for most businesses, but it also requires a serious time commitment. Buffer allows you to schedule, publish and analyze all of your social media posts, helping you stay on schedule and make the most of your social channels.

Additionally, Buffer allows users to coordinate with their teams to stay on top of their cohesive social-media strategy. Use the analytics reporting to make smarter marketing decisions and reach your target market.

Small companies can purchase a subscription to Buffer for $10 a month. However, for more users and features, check out the Business and Enterprise plans, which cost $99-$399 and $898 a month, respectively.

From scheduling posts to watching industry news to tracking analytics, these tools help you make the most of social media. Use them to grow your marketing strategy and drive new business to your company, not to mention build a loyal following of existing customers.

Graphic Design Software for Small Businesses and Startups

From posting to social media to enriching your marketing content, graphics are essential elements for every business. These online tools will help you create visual content.

You might not have the resources to have a graphic designer on staff, but that doesn't mean your image needs disappear. From posting to social media to enriching your marketing content, graphics are essential elements for every business – after all, people are drawn to well-made images. Fortunately, you don't have to hire a designer right now. Save your money and instead start by using these affordable graphic design software solutions:

Illustration of hand using computer mouse and a monitor with a pencil on it, with text: "From posting to social media to enriching your marketing content, graphics are essential elements for every business."Well-designed images can enhance your company's online presence.

Pablo by Buffer: Free

Increasingly, social media is a visual environment, which means users are more likely to engage with image-based content. With this tool, you can create fun and appealing social graphics in under 30 seconds! Choose from stock photos or your own images, and then add your own text or logo.

This simple tool can help you elevate your social media-marketing strategy so you can increase follows and user interaction.

Pablo is free to use.

Canva: Free

Canva is a free graphic design tool that lets you upload your own images and assets or use the ones provided to create custom and contemporary graphics that enhance your social media, web design and content marketing. Millions of images, thousands of layouts and hundreds of fonts will all be at your creative disposal.

Layout templates allow you to create targeted graphics best suited for specific platforms. For example, you can create tall images for Pinterest or square ones for Instagram.

Once you're done, simply pay for any upgrades you use and download the file onto your computer to implement however your company sees fit.

Canva lets you create a free profile and grants access to an array of free elements, but you will pay extra for certain, monetized assets.

Squarespace Logo

"Social media has become a visual environment."

Another product from Squarespace, this logo designer allows businesses to create their brand image. It's best for doing what the name implies: designing logos. You can select icons, type text and use the editor to move elements into positions you like. Squarespace Logo also lets you see how the image will appear on business cards and T-shirts before you finalize it.

This tool is free for Squarespace customers. Non-customers pay $10 per image.


This simple tool was designed for individuals who do not have a background in graphics, making it ideal for budding businesses. With PicMonkey, you can edit photos, create custom graphics and more with just a few clicks.

Add filters, clean up blemishes, insert text and texture, and bring it all together with a theme. The easy-to-use editor lets you enhance your marketing and social media assets at little to no cost.

PicMonkey is free for basic tools, but costs $3.33 per month for one year of the Royale package. Or, pay $4.99 per month for the Royale package without required one-year contract.


With Freebbble, you can find thousands of free design resources made by Dribble users. Browse by background, template, illustration, mock-up and many other design elements to find what you need to take your website from "ho-hum" to "wow!"

You'll find tons of designs, from social media icons to labels to packaging to app skins. Use these beautiful resources to help your business stand out visually, whether you're creating labels or building a new website.

Freebbble is ideal for users who plan to do some of their own design work but want to take the hassle and time out of creating individual assets. Simply plug Freebbble features into your own designs.

Freeb​bble costs $10 to $25 depending on the package you purchase and how long you want access. Some items cost extra while others are available free of charge.


Make your images even cooler with this free photo editor. With more than 2 million combinations of free effects, overlays and filters, you can ensure no one will ignore your photos. Plus, once edited, you can load photos directly to a number of social networks, including Facebook, Instagram and Twitter. 

Pixlr will feel familiar to Photoshop users, as it features tools like the lasso, stamp and gradient creator. As such, Pixlr gives you more control over your image creation than many other free online software options.

Pixlr is available both on both mobile and desktop, allowing you to create marketing materials wherever you are.

Pixlr comes in a range of prices, from free to $14.99 a month, depending on which version and what tools you want for your business.

With appealing logos, social-media images and website graphics, you can create a brand that's polished and trusted. These tools help you establish visual elements with ease, saving you both time and money. 

Collaboration and project management tools for small business teams

Brainstorming with team members who might be working from home or sending files to everyone at once can be easy with the right tools. Here are apps to get you started.

Sharing files, communicating with your co-workers, checking on progress or just telling jokes to make the day a little brighter: These are all parts of the modern office. Brainstorming with team members who might be working from home or sending files to everyone at once can be easy with the right tools. From project management to collaboration, creating a seamless team dynamic can help get the job done well. Here are apps to get you started:

Illustration of co-workers talking with text: "Sharing files, communicating with your co-workers, checking on progress or just telling jokes: These are all parts of the modern office."Project-management tools can help small businesses stay organized and collaborate effectively. Free

Move through the brainstorming to realization phase seamlessly with The software allows teams to log ideas and thoughts, break them down into next steps, act and reflect – all with a sophisticated and appealing UI. No matter what you're workshopping, be it a business plan or product, will take you through the process in a way that leads to better, more achievable outcomes.

This tool comes with templates for a number of project types so you don't have to brainstorm without support. is also ideal for task management and project planning.

Price is free to use.


Need a place to safely store files and collaborate with peers? Witkit is designed with communication, brainstorming, storage and management in mind. The platform offers end-to-end encryption so you never have to worry about the safety of your company's confidential information.

With access available on multiple platforms, including mobile and web, your team can stay connected, whether they're on the go or in the office.

Witkit offers a free trial, but for more in-depth pricing and packages designed for your business, contact the company.

Producteev: Free

Comprehensive project management allows your team to stay on top of deadlines, communicate updates and ideas, and know what's happening across the company. Producteev

"Comprehensive project management allows your team to stay on top of deadlines"

​ makes project management a breeze, with shared to-do lists, intuitive labeling and assigning systems, and messaging. You can even set deadlines, add subtasks and have different employees follow projects they're working on. Sort through all of your tasks using different filters, such as late or upcoming deadlines.

Producteev provides control across numerous platforms, including iOS, Android and desktop.

Producteev offers a free account with unlimited users, projects and tasks. It has all of the features that make the tool a must-have for project management. However, for customization and personalized, 24-hour support, companies can purchase the Pro subscription for $99 a month.


This team-centric messaging tool allows you to connect with everyone in your company. Users can instantly message each other individually or reach out to everyone involved in a project. Channels for specific assignments or teams connect users, giving them space to plan and brainstorm.

The tool can be accessed online or via mobile devices, and users can set alerts so they never miss important information. Just turn on Slack notifications so you can see what your colleagues are up to even when your app or browser isn't open.

Slack also allows you to connect with other online tools you already use, such as Twitter, Dropbox, Google Drive and Mailchimp, among others. And it's not just about chatting at the office; Slack allows you to share files, whether they're design documents or images. Simply drag and drop them into the conversation.

Slack's free version has limited storage and capabilities, so if your company needs a little extra, check out the paid subscriptions. These range in price from $6.67 per user per month to $32 per user per month.

Project management and collaboration tools save your team time and energy. Try one (or all) of these apps to get the ideation train rolling.

Tools for Developing Your Skills as a Small Business Owner

Here are a few more tools designed to help you develop the skills you need to better your company.

From accounting to graphic design to social media to marketing, you have a lot to do as a small-business owner. We've covered a range of online tools and software options for tackling those different aspects of running a company. Now, let's go over how to continue developing your skills. After all, your small business will grow, and your abilities should expand with it. Here are a few more tools designed to help you develop the skills you need to better your company:

Illustration of a woman in front of a shop with text: "Your small business will grow, and your abilities should expand with it."Your skills are an asset to your business.

Freebie Supply: Free

The tagline "+400 Awesome Free Things To Build Your Business" doesn't lie. On Freebie Supply, you can find just about anything to help you code, manage, learn, market and more. Find new skills and resources that'll help you create the company you've always dreamed of.

This site lists online resources by topic, allowing you to find the tool best suited for your needs. If you're not sure where to start when building your business arsenal, Freebie Supply gives you some options. 

As the name implies, Freebie Supply is free to use.


SCORE offers new and experienced business owners the chance to find and connect with mentors, browse its library of research or even attend an online workshop. If you're looking for an informational and educational source that goes deep into the topics you care about, then SCORE is a great place to start.

You can filter your resource search by the stage your business is in, allowing you to quickly find relevant information. Topics range from data security to increasing web traffic and more. Take a look to find the information that best fits your industry.

Pricing depends on what services you use. Many tools are free, while some workshops and lessons carry a cost.

Khan Academy: Free

" Keep expanding your abilities to further your company's growth."

Who has time to go back to school to learn important skills while they're running a business? If you want to keep expanding your abilities to further your company, you can. Khan Academy is one of the most well-known sources of massive open online courses (MOOC). This nonprofit offers free classes on a variety of subjects, all of which you can access anytime, anywhere you have internet connection. And with videos covering the basics of finance, computer science and entrepreneurship, Khan Academy is an essential tool for any small-business owner's arsenal. 

What's more, you don't have to do any homework. Just watch the videos in your spare time and take what you've learned back to your company.

Khan Academy is completely free to use.


Another MOOC platform, edX is composed of courses created and taught by top universities, including Harvard, Berkley and the Massachusetts Institute of Technology. With a wide range of subjects, you can find plenty of information to further your knowledge of essential business skills. 

Additionally, edX allows you to earn university credit, so your time spent learning with this site will count toward your courses if you ever want to go back to a brick-and-mortar college. Some courses on edX are self-paced, which means you can run your company, then watch videos in your spare time. Others, however, follow a set schedule. Make sure to check the courses you're interested in to ensure they fit into your life.

Courses are free to audit. However, adding and accreditation to your course costs $49.

With so many free resources, ranging from surface-level information to in-depth courses, you can continue learning and growing as you manage your own company. The effort you put into education is sure to show results in your business down the line.

Tools, Software and Resources for Business Startups

Check out these affordable and easy-to-use tools for keeping track of everything your budding enterprise needs.

Starting a company requires you check off countless boxes, so staying organized and on top of your to-do list is a must. Fortunately, you don't have to scramble. Check out these affordable and easy-to-use tools for keeping track of everything your budding enterprise needs – your future self will thank you.

Hand checking off boxes on a to-do list with text: "Starting a company requires you check off countless boxes, so staying organized and on top of your to-do list is a must."Check out these tools geared toward small businesses and startups


No matter what type of business you're starting, your company will need to create and fill out contracts. For instance, do you need a non-disclosure agreement fast? An employment contract drawn up in five minutes? Shake is an app for legally binding contracts, including employment, NDAs, renting or lending, buying or selling, and more. All you have to do to create a legal document is answer a series of questions, read the agreement, sign and send.

With free templates and access on multiple platforms (including your phone, tablet or computer), getting contracts through quickly has never been easier. 

Shake is free for personal use, but a Pro subscription is $10 a month. Additionally. companies can contact Shake to get a customized estimate based on their individual needs.


Getting others to believe in your business plan may seem daunting, but it's a huge part of growing a startup. If you need help honing your pitch, check out Pitcherific. This online tool lets you select a template, write a pitch, and practice it within your time and audience framework. You can choose from a variety of templates, from elevator speech to investor pitch, letting you hone your draft to your situational needs.

Once you're satisfied, you can print a copy to have on hand during the actual presentation. This resource is a huge time-saver for startups, but it retains its usefulness as your company matures.

Individuals pay $54.99 a year for access. Companies should contact Pitcherific for an estimate based on their needs.

Startup Stash: Free

With hundreds of videos and a curated directory on everything startup-related, Startup Stash is a great place to look if you, well, don't know where to begin. This library of resources can be invaluable for any budding business and topics range from finance to CRM. No matter what you need to learn or simply brush up on, use Startup Stash to get your information.

The lessons come from all over the internet, from sources like Google, Twitter and Wikipedia.

Startup Stash's service is free to use.

Squarespace Logo

Your logo says a lot about who you are as a business, so it's an important asset to perfect. However, when you're just starting out, you might need a little help visualizing the final graphic. Squarespace Logo, a product developed by Squarespace, helps businesses establish a brand image. The website features design tools such as icons and text editors that help you realize your logo. 

What's more, Squarespace Logo is simple, allowing you to only use a few elements. This ensures your final design is clear and concise. Graphic design trends are on the straightforward side, and this tool keeps you up to date. 

Finally, Squarespace Logo includes a preview option, showing you how the graphic will appear on T-shirts and business cards before you ever hit download.

Free for Squarespace customers, Logo is an affordable tool. Don't use Squarespace for your website? Non-customers pay $10 per image.

The Name App: Free

"Your company's name should stand out."

What's in a name? Actually, a lot. Your company's name should stand out, communicate your vision and, perhaps most importantly, show up in a search. The Name App helps startups create the perfect title for their budding businesses by showing you which monikers are available where. Simply type your name into the app, and the site will show you whether it's available on various social media platforms and sites. 

The Name App ensures you come up with a title that you can use as your website and social profiles. After all, consistency across platforms helps your customers and fans find you.

The Name App is free to use and available both online and in app stores.


Building your audience is one of the first things your startup must do to generate business. SumoMe helps you do that. This tool focuses on three main objectives: making it easy to share your content, getting more visitors to sign up for emails and showing you the most popular click spots on your site. The first two give site visitors an easy path to either learn more or spread the word, while the heat map allows you to update your website to better cater to user interaction.

In addition to these three primary tools, SumoMe has a host of features to help you get more traffic to your site. 

The basic SumoMe package is free, but for more tools and bandwidth, your company can pay anywhere from $20 a month and up. You can even design a custom package. 

Looking for solutions to specific needs your company has? Stay tuned for the rest of our series on small-business resources.

Small Business Marketing Tools

Remove marketing from your to-do list by checking out these small business tools.

With limited time and resources, small business owners put on a balancing act in which they take on a variety of roles. If this sounds familiar to you, you're probably used to taking on a little marketing responsibilities now and then. However, getting help means creating more time for you to do other tasks. Remove marketing from your to-do list by checking out these small business tools – many of them are low-cost or even free to use.


Marketing runs the gamut of online and in print. When it comes to paper goods, you want high-quality products you can customize with your brand's chosen aesthetic. 123Print provides unique greeting and business cards, flyers, door hangers and more, all designed to reach your customers.

Still deciding how you want your company's paper materials to look? 123Print's create-your-own-business-card tool lets you try out new designs before purchasing them. That way, you know exactly what you'll get before you spend a dime of your business's budget. When you find a look you love, you can order products in bulk to save.

Check out 123Print's website to learn about specific pricing for the hundreds of available products. Most start at mere cents per print.

Answer The Public: Free

Need help determining what keywords and/or phrases to target? Answer The Public is a search query data visualization tool that supplies users with lists of questions, prepositions and phrases all based on targeted keywords. Reports break down all of the popular ways your keyword has been used in search engines like Google and Bing, bringing you more insight into customers' minds than most analytics tools.

Use this tool in your content-marketing strategy. Targeting the right users with your language and presenting them with content they care about is more likely to land you with new viewers. Answer The Public ensures you market smarter, not just harder.

Answer The Public is free to use. You can head to the site and create a report at any time or download existing ones.


Want to find out what your customers or employees are really thinking and where you can make improvements? How about provide potential clients with a way to sign up for your newsletter? Typeform allows you to customize your online forms to collect the information you need in a beautiful, intuitive manner.

The tool creates any form you could need for any industry, from photography to retail to customer service. If you need information and a simple way to build forms and quizzes that actually help you out, Typeform is the right platform.

Typeform offers a free subscription, although Pro+, which is designed for companies, costs $70 a month.


Keywords are at the crux of online marketing, so knowing which ones to use in your content and how your competitors have utilized them is important. Enter SpyFu: This tools lets you input your competitor's domain name to get a variety of metrics, including organic and paid search, and best- and worst-performing keywords. You can also look up a keyword to see what the search volume and cost per click are and compare how companies in your industry are performing online.

While seeing a bunch of data in one place is certainly helpful, SpyFu takes it a step further. Each metric includes a brief explanation, helping you understand and analyze the data so you can create a more effective strategy. 

SpyFu offers Basic, Professional and Team plans ranging in price from $49 per month to $299 per month depending on your company's needs.

Marketing is a big undertaking, requiring print, search engine optimization and lead generation. These tools target different strategies, letting you create a comprehensive plan to spread your name and bring in more business.

Financial Tools Small Businesses Will Love

Take back some of your time by using these software tools that make the financial side of running a company easier.

Small-business owners often have to don a variety of hats. However, the more you focus on nitty-gritty details like contracts, budgeting and project management, the less you get to develop and market your products. Take back some of your time by using these software tools that make the financial side of running a company easier:

Wave: Free

Between filing taxes and paying employees, you have to ensure the books are totally accurate. Fortunately, with Wave's free software, business users can create and send invoices, scan receipts, manage accounts and produce reports with ease. It can even help you with your taxes! Leave the financial details to the experts with Wave.

Wave is free to use, but you can upgrade your account with Premium Tools as you need them. Most tools are $19 a month each, while credit card payments are charged 2.9 percent + 30 cents per transaction. As your company's accounting needs grow, you can update your Wave subscription.

Mint: Free

Need to know where your company's money goes so you can better plan how to spend it? This app, owned by Intuit (the company behind Quicken), helps individuals and business owners create budgets and keep track of cash flow, thanks to unusual charge alerts, free credit reporting, and money and budgeting tips. You can access Mint on any device, whether it's a tablet, laptop, phone or desktop. The service is also customizable, allowing you to create your own spending categories and set savings goals.

With an easy-to-use layout and intuitive user interface, Mint helps make money management simpler. The app can even help you find ways to save.

Mint is totally free to use, but promotions offered through its website by third parties do cost money.


inDinero users don't need to be financial experts. The company's intuitive dashboard design helps you ditch the tedious tasks of invoicing, sending financial statements to clients and vendors, producing expense reports and paying bills. Plus, with inDinero, you'll have access to a team of customer-service experts who will help you trial the tool and transition into using it.

inDinero's clear graphs and grids make understanding your company's finances in real time simple. This tool encompasses all of your business's financial needs so you don't have to mix and match services – with just one subscription, you can rest easy.

Stop worrying about tax season or budgets – let these tools make managing company finances easier.

inDinero subscriptions range from $400 a month (if you choose annual billing) on up. It will design a program for your business, so what you pay all depends on what services you want and how big your company is.


Quickbooks is one of the most popular pieces of accounting software for small businesses thanks to its many features. The program allows you to handle all of your accounting tasks – including bill and employee payments, expense tracking and invoicing – in one spot. You can even connect the tool to your business's bank accounts to further simplify money management. This means you don't have to manually keep track of charges, saving you time. What's more, because Quickbooks tracks all of your spending information, including filing receipt images, you'll know where to look come tax time. 

This tool also connects with card reader Square, automatically updating your account with transaction details. Stay organized and on top of your accounting with Quickbooks.

Quickbooks starts at $10 per month for small businesses and increases in price with more features and employees. 

With financial tools at your disposal, you have one less hat to wear. Instead, step into your entrepreneur role a little more often. 

Giving Better Presentations at Work

Here are some tips for giving more engaging and impactful presentations at work.

Giving presentations is part of running a small business. You'll have to speak to investors, clients and staff on a regular basis. No matter what topic you present on, you want it to be engaging so your audience walks away inspired and educated. Of course, that's easier said than done, especially given that most people are scared of public speaking. With that in mind, here are some tips for giving more engaging and impactful presentations at work:

Make it Matter to Your Audience
Your audience is like your clients; they don't care unless it impacts them. Make sure your presentation focuses on your audience and has clear takeaways. Otherwise, they'll stop paying attention. When planning, determine your goals for the speech, then see how you can relate it back to your viewers. For instance, if you're pitching to investors, your clear goal is to talk up your product. However, don't just say why it's a worthwhile investment, but also how that product will provide ROI for your audience. 

To effectively appeal to your audience, you have to know who it's made up of – know your target demographic especially when speaking with clients.

Tell a Story
You don't have to provide a fun anecdote in your presentation, but you should infuse it with narrative qualities. This means saying what the audience's life is like now and how your product or proposal will change it. Basically, share your vision. 

Your presentation should also have a beginning, middle and an end. You might also follow the rising action, climax and falling action structure of a narrative by setting up your most important point as the "climax" of the speech.

Keep it Simple
The content of your presentation and the tools you use should both be simple and to the point. You don't need a detailed slide deck; instead, make your actual words the most important part of the conversation. In fact, if your audience can learn just as much with just the slide show, then you don't need to have the meeting. Use slides only if they add to your speech, and don't overload them with text.

Additionally, pare down your speech before you present. Cut out anything that doesn't relate back to the core of the presentation – that means avoiding tangents and getting right to the point. This keeps your speech short, providing less time for your audience to zone out.

Reiterate Your Main Points
Conclude your presentation by reiterating the key takeaways for your audience. This summarizes information they might have missed and re-engages them. If you are using a slideshow, list the bullet points on the screen so viewers can see them.

Stay Organized
Whether you're planning or presenting, make sure you are organized. Disorder can make your speech feel rocky or unclear. Get whatever tools you need to stay on top of the many important pieces of your speech, from presentation folders to note cards to slideshows. 

Designing an Effective Small-Business Website

Here are some tips for developing an effective website for your small business.

Your small business's website is ground zero for teaching new visitors who you are and what you do. It may also be where customers actually purchase your goods and services. With so much riding on this series of URLs, you want to make sure you design it with care and intention. With that in mind, here are some tips for developing an effective website:

Consider User Experience
The best websites make good use of prime real estate, meaning the most important information is located in the spots your eyes naturally want to linger. Effective sites are also intuitive, simple and easy to navigate. Ideally, visitors will have no problem figuring out where to go to find the information they want. To aid in this, you should limit the number of landing pages to the ones necessary, so as not to clog up your menus. 

Think about how you navigate a website you've never gone to before, and make note of the things you like or dislike. You can use that experience when designing your website. What's more, you can consult with web designers to further ensure your pages are user-friendly.

Incorporate Strong SEO
Search engine optimization isn't just for content marketing; it's also for your website. Using clean URLs, adding keywords to your landing pages, updating metadata and selecting tags all help search engines spot your website. In fact, these elements are essential for creating a modern and effective site. If you're not sure what SEO elements your site should have, consider seeking the help of a specialist. Otherwise, brush up on your SEO before building your site or writing landing pages.

Call Users to Action
Calls to action are sentences or phrases that prompt visitors to move on to the next step on your website, which is, in most cases, filling out a contact form. CTAs are imperative for effective design because they ensure visitors have clear paths and access to the information they need. You can build a CTA map that leads from one page to the next. For instance, on your "About the Product" page, you might include a link or button that says "For packaging details, check out our pricing guide." Or, on the price page, you might say "To find the best option for your business, contact us." Make sure to link on your phrases.

Maintain Your Brand Identity
Because your website is an easy-to-find representation of your brand, it should maintain a consistent image and voice that targets a specific audience. The language and design you use must be simple and clear so visitors know what they're getting into. If you try to please everyone, it'll be more difficult to discern what your message is and who you're trying to target. 

As your small business grows and changes, make sure your site changes with it. The website should always be current so visitors have the latest info about your brand and product or service.

Turning Current Business Into Marketing Opportunities

Here are some tips for making use of your client network.

As a small business owner, you're probably on the lookout for equitable marketing opportunities. After all, you want to get your name out there to drum up success. Of course, as important as marketing is, it can be tricky and pricey. To save on time and budget, utilize the resources you already have, including your current clients. Loyal customers are vocal ones who can recommend your company to others. With that in mind, here are some tips for making use of your client network:

Provide Marketing Materials
Offer your customers printed marketing materials they can pass out to others who are interested. For instance, if your company is renovating a home, give the owners yard signs that feature your business's name and contact info. That way, when people pass on the street or visit, they'll know who is responsible for the beautiful work.

Business cards and magnets are other inexpensive products your customers can keep on hand.

Encourage Reviews
When researching companies in any industry, potential customers often rely on and trust the experience of others. As such, having reviews about your company is imperative to the success of your marketing strategy. You can, of course, post reviews on your website, but also encourage clients to write about you on popular third-party sites, like Yelp. Accounts written there tend to come across as more credible – people will think reviews on your website are limited to only the best.

Whether customers had a phenomenal experience working with you or wish a few things had gone differently, reviews provide people new to your company with insight. Even negative reviews lend some credibility to your business – you're going to make mistakes, and showing that you changed your behavior based on feedback is huge for customer satisfaction.

Consider asking clients to review by posting links to third-party sites on your social media or adding a note in your flyers.

Stay in Touch
If your customers are going to recommend you to their friends or come back for more, they need to remember you're around. That's why staying in touch is so important. Fortunately, there are tons of ways to do this. For starters, invite current clients to follow your business on social media or sign up for email newsletters. In both cases, these actions ensure your customers see your online content on a regular basis and are aware of new products and services.

Additionally, you can mail postcards with coupons, product updates or sales announcements. Such correspondence incentivize​s clients to return and ensures your company is at the forefront of their minds.