You can use address labels in all sorts of creative ways.

6 Fun Ways to Use Address Labels

You're probably already well-aware of how useful address labels can be when it comes to your business (and personal) correspondence. After all, there are few things more tedious than filling out hundreds of envelopes with handwritten return addresses. Not only is it boring as all get out, it's also a sure way to end up with a serious hand cramp. Personalized labels solve this problem, but did you know there are other fun ways to use these customized stickers? Here are six ideas to get you started:

1. Product Labels
Despite their name, address labels don't have to have an address on them at all. If you sell any kind of handmade items, address labels are the perfect way to create a quick, inexpensive label you can add to the final product. For example, a well-designed label attached to a homemade jar of jam is reminds your customers to come back for more. Every time they use their jam, they'll see your company's name and, if applicable, website or address. This way they know how to reach you once their jar starts to look empty.

2. Gift Tags
With the holidays fast approaching, gift shopping is on everyone's mind. Once you've picked up presents for the people in your life, you need a handy way to label each gift for the correct recipient. Sure, there are "To/From" stickers out there, but why not have custom stickers made? If you have an artistic streak, you can even include your very own art or illustrations on the tag. This way your gift has a little extra flair that's unique to you.

3. Organization
If you spend your time at home or in the office thinking or saying the phrase, "I know it's around here somewhere," you should probably consider getting organized. Address labels might be just the thing to take your stuff from "somewhere" to "in its place." Get labels printed with a fun design, but without any text, and you can use them to indicate what goes in any given drawer or shelf. Simply use a marker to include the appropriate information ("Pens," "Mail," etc.) and stick it somewhere easy to see. This way you're never left wondering where something ought to go.

4. Candy Wrappers
If you're hosting any kind of party or event where you're handing out a wrapped sweet treat, you can use an address label to give that extra touch. Print the labels with a message relating to the event. For example, if you're throwing a fundraising event for a charity, the labels might say, "Thank you for your contribution!" or something similar. Then you can attach the labels to the wrapper, giving attendees a little reminder that you're willing to go the extra mile.

5. Quick Address Book Addition
Keep a sheet of address labels with you in your briefcase or wallet, so you can quickly share your information with anyone who has an address book. Simply place a return label over the slot for a new person, and voila! They have your contact info, no writing required. Make sure you ask before you do this, however – some people are particular about how their things look, and would prefer that you wrote it down by hand.

6. Wedding Favors
Any soon-to-be newlyweds out there wondering how they should decorate their favors should consider adding an address label to the packaging. This serves a dual purpose – one, it gives you the chance to show your individual taste and style on the favors themselves. Two, it gives your guests an easy way to save your new address. Many couples have a new address shortly (if not immediately) after getting married. If this is the case, guests won't have to wonder how they can reach you in the future.

Postcard marketing is a fun way to catch your audience's attention.

5 Tips for Postcard Marketing

Postcards catch people's attention in a way other marketing materials do not. Maybe it's simply because they're a different size than most mailings. It could also be because people associate postcards with vacations and getting letters from friends and family. Whatever the reason, postcard campaigns can work incredibly well. Here are five tips for your next marketing effort:

1. Think 'Campaign'
One of the greatest things about postcards is they're significantly less expensive than other forms of marketing. Although you can definitely think of postcards as being a budget-friendly marketing move, it's important to remember that postcards don't work well as a one-off ad. As Creative Blend Design points out, you need to send multiple post cards over a period of time for the effort to be effective. It's best if each round of postcards is slightly different. For example, if you're opening a new location, the first postcard you send out could announce your new store. Your second mailing could include a coupon, and the third could announce some new product you now carry. The details of the campaign will be down to your business, but it's vital that you view each postcard as one piece of a larger puzzle.

2. Know Your Audience
Randomly mailing out postcards isn't going to be as effective as sending the ads to targeted individuals. In a perfect world, your company would have an in-house mailing list you could use for this exact purpose. If your business is just starting off, however, the odds are good you haven't collected those contacts just yet. In that case, you can reach out to a list broker. These companies will sell or rent you a mailing list based on your best possible audience.

3. Consider the Text
The way you design the text on your postcard can have a huge impact on how well the information is received. For the optimal effect, you need a strong headline and a simple message. You have limited space to begin with, and you shouldn't even use all of it – a text-heavy postcard is bound to be thrown in the trash without a second look. Make your headline bold and to the point so that it catches people's attention and encourages them to read on.

As far as the copy of the postcard is concerned, you're not looking to build a flat-out sales pitch. Instead, the message on the card should be warm and friendly. Think of the postcard as a letter when you're writing, and you're more likely to hit the mark, tone-wise. Avoid anything that sounds detached, and don't be afraid to use more personal language. There's an intimacy to postcards that will work to your advantage, provided you keep it in mind.

4. Use Quality Visuals
If you're using images on your postcard, make sure the pictures are of an appropriate quality. There's nothing more visually unappealing than a printed ad with a photo that's been poorly cropped or resized. This holds true for photos and illustrations – if you're having something made by an in-house or outsourced graphics department, make sure that it's sized with a postcard in mind.

5. Spark Action
Your postcard needs a strong call to action to be successful. This isn't necessarily text-based, although it can be – a phrase like, "Come in and meet us!" will certainly encourage your audience. There are other ways to get people interested in your business, however. One of the simplest methods is to include a special offer or coupon on the postcard. This actually has a dual purpose – not only does it get people to reach out to you, but it also gives you a clear way to gauge how well your campaign is working.

Little details can add up quickly - here are some costs you might not be anticipating.

7 Hidden Costs When Planning a Wedding

Budget-savvy brides already know that there are plenty of little details than can increase the cost of a wedding. Even the most attentive couples sometimes find themselves dealing with expenses they weren't anticipating. Here are seven items many people forget to include in their budget plans:

1. Big Day Stationery
You've already figured out your wedding invitations and save-the-date cards, but what about the pieces of stationery you'll need for the wedding itself? Many couples don't think about items like place cards and programs until the date gets closer. Consider these costs ahead of time to make sure you've saved enough to handle the expenses.

2. Taxes
It's all too easy to overlook taxes when you're coming up with a budget plan for your wedding. After all, this additional fee isn't applied to the cost of most items until the very end and is often not included in original quotes or estimates. When you're talking to vendors, ask if they can calculate what the total will be after tax. If they can't, this is usually a calculation you can do on your own – find out what the tax rate is for the area, and add that cost onto your budget.

3. Tips
Although most people know they should be tipping their vendors, this cost still slips many people's minds. This is partly due to the fact that tipping is actually kind of complicated – it can be hard to know who you should and shouldn't tip, and how much you should be tipping, exactly. According to The Knot's tipping cheat sheet, the standard tip can be percentages or specific amounts, depending on which vendors you're tipping.

4. Sound System
Pay close attention to your agreement with your DJ or band to see if the contract includes the cost of a sound system. If not, you're going to need to pay extra to make sure your music can actually be heard during your reception. If you're having an outdoor wedding, you will also need to have a sound system at the ceremony itself. Unless you're having a very small wedding, guests aren't going to be able to hear your vows from far away when you're in the open air.

5. Overtime
Your wedding reception will probably be a fun night that you never want to end – which means that there's a good chance you'll run over your expected time limit. Vendors like bartenders and photographers, along with the venue itself, usually charge hourly for any time over the contracted period. This hourly rate is usually pretty steep, and can leave you with a much larger bill than anticipated. Either plan for these costs ahead of time, or be willing to pay close attention to the clock during your event.

6. Postage
Engaged couples spend a lot of time sending and receiving mail. When you're planning your stationery costs, be sure to figure out what postage will cost as well. Many wedding invitations end up costing additional postage, due to either weight or shape. To figure out postage cost, take one fully stuffed envelope to the post office and have a postal worker estimate postage. This way you'll have official confirmation of exactly how much to budget for.

7. Furniture
If your venue doesn't include tables and chairs in the cost of the rental, you'll need to either pay an additional fee, or rent seating through another source. You may also want to do this if the provided tables and seats don't match the look of your event. When you're talking to the rental company, make sure the cost of delivery is included. The odds are good you don't have the means to transport 200 chairs, so plan on adding that expense to your budget.

Conferences and trade shows give you access to a wide audience.

Marketing Materials to Bring to a Conference or Trade Show

Trade shows and conferences give you the opportunity to reach out to new audiences. Here are the marketing materials you should bring to make sure your next event is a success:

"Don't judge a book by its cover" is a great philosophy in life, but a terrible philosophy for marketing. It's human nature to make snap decisions based on a first glance – make sure your trade show booth stands up to this instant evaluation. Design posters and banners that make people interested in learning more about your business. Keep text brief and to the point, and include a call to action: "Stop by to learn more!" at the bottom of your banner makes people interested in doing just that.

Trade show and conference attendees have packed schedules, so you can't expect more than a few moments of their time. Make sure you have something to give them before they leave.

To start, have plenty of business cards on hand to give to people who might want to reach out later on. You can give these to everyone if you like, but it might be best to reserve those for conversations that hint at a continued relationship.

However, you should have something you can hand to each and every person. This is the perfect use for postcards and flyers. These materials should include a little bit more information about what your business does, as well as the URL of your website where they can learn more. It may also make sense to include some kind of coupon or discount on these handouts.

Finally, you should consider having some kind of branded swag you can give to people. Everyone loves getting free stuff they can actually use, so personalize some pens or notepads that attendees can take with them. Because these items are useful, people are a lot more likely to actually hold onto them and use them later on. This means your business will be more cemented in their minds.

The Best People
You might not think of your employees as marketing tools, but you should consider their marketing skills when you're deciding who should go to the conference. After all, these are the people you're going to have representing your entire brand. According to Inspiration Management, you should send the employees that stand out for being friendly and well-spoken, and who can hold their own when talking to strangers. You should also make sure you choose people who have an in-depth understanding of your company and how to promote it. Pick the wrong people, and it won't matter how great your flyers are – make sure you send the best.

The best font is a font no one notices.

Choosing Fonts for Marketing Materials

There's nothing that can take your marketing materials from terrific to terrible quite like using the wrong font. If you're not a graphic designer, you probably only notice fonts when they're bad – Comic Sans, for example, can make even the most font-illiterate cringe when used in an email signature or on a business card. However, not all terrible fonts are as widely known as Comic Sans. Fonts need to be given careful consideration – it's not just a matter of recognizing good lettering, it's a matter of knowing which fonts work well together, and where one works best compared to another. It's a lot to think about, so here's a quick guide to get you started:

You have more font freedom when it comes to designing a logo than any other part of your marketing efforts. This is because logos are meant to be a quick visual representation of your brand. Depending on your company, this could be the time to have a little bit of fun. Script and asymmetrical fonts don't make sense in other contexts but can be perfect for logos. You have to keep your company's image in mind, however. If you're trying to position yourself as the authority on small-business banking, for example, a super stylized font is going to give the wrong impression. If your company makes bow ties for puppies, you can get away with a fun font.

Headings, Subheads and Text
When it comes to the actual copy of your marketing materials, however, you should always err on the side of simplicity. Remember, your focus shouldn't be on using the coolest or most interesting typography- it should be on using a font that's easy for your audience to read. Look at your lettering choices with a critical eye – they should be utterly readable. It's also worth considering how it will carry over from digital to print, since some fonts work better on one or the other.

When thinking simplicity however, don't make the mistake of veering into trite. Just because it's common doesn't mean it's good – in fact, ubiquity can ruin a font's reputation. For example, there is perhaps no font more frequently used than Times New Roman. There are also few that designers hate more: Brian Hoff, creative director of Bryan Hoff Design, told Bloomberg that using Times New Roman just looks lazy, like "putting on sweatpants." Lora is one font that has the same feel, but is different enough to show you put in an effort. 

Mixing Fonts
You can – and should – mix fonts. Having the same font in all of your marketing copy can get boring very quickly. Instead, use complementary fonts that help create a sense of movement across the page. One easy way to diversity your lettering is to use fonts in the same family, but with different weights. You always want headings and subheads to carry heavier weight than the text itself. For example, you can use Helvetica for the text, and Helvetica Bold for the heads and subheads. This guides the reader's eye while ensuring unity. You can also mix serif and sans serif fonts. Your biggest goal when mixing typography should be to make sure its not competing for attention, and that it encourages a natural progression from headings to text.

The Font No-Fly List
There are thousands of fonts, and most of them have their place in some context or another. However, there are some fonts that have earned a bad reputation. Whether it's because they're overly stylized or just used too much, they give a bad impression. Using these fonts in your marketing copy will instantly tell your readers you don't know what you're doing. Ban these typefaces from your branding:

  • Times New Roman
  • Comic Sans
  • Papyrus
  • Courier
  • Lobster
  • Bleeding Cowboys
  • Curlz
Doorknobs: The location of your next big marketing move.

Running a Successful Door Hanger Campaign

Door hangers are an excellent marketing tool. Many business owners dismiss the value of door hangers, underestimating the impact they can have. However, door hangers are – quite literally – in a unique position. Their surprising location catches potential customers off guard, and requires that they actively handle the material. By breaking your audience's routine, you help your company and product stand out in people's minds. Here are some tips to help you make the most of this opportunity:

Know Your Audience
The first step toward creating a successful marketing campaign is understanding whom you're trying to reach. Figure out what kind of people are most in need of your services, and try to think about your business from their perspective. What are they most interested in? Some audiences may be swayed by great deals – others could be more interested in luxury and status. Take a look at what your business offers and decide how that fits into your potential audience.

Once you've figured out the "who," you need to figure out where your prospective customers are, and what they'll respond to. An easy way to get started is income. Make income range a part of your audience analysis, and use city data to figure out where people in that range live. You now know the areas that you should canvas. This is only one piece of the puzzle, of course, but a thorough analysis of the people you're targeting should guide you in the steps going forward.

Go Simple
Door hangers are a quick, simple marketing moment. That's why it's important that your message be short and to the point. As points out, this is not the time for writing out your company's story or listing off every benefit your company offers. Instead, include bold calls to action that inspire the reader to want to learn more. Your door hanger should include your company's name, what it does, and one or two other elements that draw the reader in. These elements can be anything from testimonials to coupons, but make sure they're worth the space they're taking up. Limit additional elements to prevent the door hanger from looking too busy or cluttered, which will detract from the main message.

Offer Incentives
Whatever your call to action, there should be a clear reason the reader wants to follow through. One simple way to do this that can work for most businesses is including some type of coupon or discount. You can adjust this offer to suit your business – for example, a straightforward coupon would likely work well for a restaurant, but other companies might be able to offer something more nuanced. If your company provides a service like lawn care, you could include a coupon for a free consultation. This kind of incentive offers the extra benefit of being a "foot in the door" to building a stronger B2C or B2B relationship.

When it comes to actually get your door hangers into your customers' hands, you have a couple of options. You can do it alone, or have your employees help you canvas a neighborhood. The advantage of this method is that you may get the chance to actually put in face time with potential customers, since they may come to the door as you're there. This is the perfect opportunity to give your pitch in person and make a great impression. However, this method does take a lot of time. If you're too busy to dedicate an afternoon or even a whole day to going door to door, you can also hire an outside company to distribute them on your behalf.

Sometimes praise makes you feel like you're secretly fooling people.

Battling Imposter Syndrome

Jane Doe is a successful business woman. She's been promoted a number of times in her office, is regularly praised for her hard work, and has even received a few awards for her achievements in the field. Jane should be proud of herself, but she's not – deep down, she's just waiting for the day when everyone realizes that it's all been luck. She's not actually talented or clever: Jane is a fraud.

If you related to this, there's good news and bad news. The good news is that Jane isn't actually a fraud – and neither are you. The bad news: You're suffering from imposter syndrome.

Feeling like a Fake
Imposter syndrome is when successful people find themselves constantly doubting and belittling their own accomplishments. When you do well at work, you think, I was just in the right place at the right time, or, Anyone could have come up with that idea. It's easy to start thinking this way, and it's usually a sign that you're actually doing very well: As you get better at your job, you gain a stronger understanding of the field as a whole. This means you're acutely aware of everything you don't know how to do. Unfortunately, it's a lot harder to focus on your strengths than your weaknesses, and before you know it, you're convinced you don't deserve the praise or recognition you've received.

Imposter syndrome is fairly common – and, as Inc. points out, more likely to affect women – but that doesn't mean you should ignore it. The problem with letting imposter syndrome go unchecked is that it can wreck your confidence. One of the elements to success is believing in yourself. If you're constantly downplaying what you've done, or saying you're only so-so, people might start to believe you. You need to recognize and fight the urge to sell yourself short, and learn how to acknowledge your own capabilities. Here are some quick ways to battle imposter syndrome every day:

  • Stop comparing yourself to others. It's easy to look at what everyone else is doing and lose sight of your own skills and talents. When you find yourself comparing yourself to others, try to think instead in terms of what you can learn from them. If you're comparing yourself, the odds are good you have some admiration for the other person. Figure out what they're doing, and see how you can bring that to your own work.
  • Fill in your knowledge gaps. Instead of looking at all the things you can't do or don't know and filling up with despair, learn them. Not only will this silence the part of your brain that says, "I can't do X," but it will also give you valuable skills and knowledge that you can carry with you through your career.
  • Trust feedback and results. The people around you aren't lying, and you aren't just lucky – if you're succeeding, it's because you're doing a good job. When someone praises you for a project you've completed, thank them and take the compliment at face value.
  • Quit diminishing accomplishments. This kind of ties in with the last tip, but it doesn't just have to do with receiving praise. Any time you're involved in a conversation about the things you've done, whether it's a casual chat or a feedback meeting, fight the urge to downplay your results. It can seem natural – even polite – to say things like, "Oh anyone could have done that." In reality, however, you're sending a damaging message. If anyone could have done that, what makes you important? Take pride in what you've achieved.
  • Forget being "perfect" – there's no such thing. Perfection is a moving target, and it will stay the same distance away from you no matter successful you become. Focus on strengthening your skills and giving your job your best effort, and you'll keep on excelling – no perfection required.
There are some phrases you should just stop using.

5 Meaningless Buzzwords You Should Stop Using

Buzzwords can sneak up on an office. You throw out a cliched phrase once in while, and before you know it you're promoting synergy through dynamic, forward-thinking initiatives that are completely out-of-the-box. It seems innocuous, but the problem with buzzwords comes down to clarity. When a word or phrase gets used so freely that it loses real meaning, you should cut it from your vocabulary. Here are five phrases that you should replace with sentences that say what you really mean:

1. 'Bleeding Edge'
If your business is creating something brand-new, don't describe it as being the "bleeding edge." Don't even call it cutting edge if you can avoid it. Think of this as an exercise in showing rather than telling. If something is truly innovative, it's better to describe the unmet need it's filling than to fill your pitch or business card with boastful phrases. If you can't find a way to explain why, exactly, your product or business is so unique, then "on the bleeding edge" isn't accurate to begin with.

2. 'Take it to the Next Level'
People use this phrase as a stand-in for whatever it is they actually want to happen next. What is the next level? Is the next level moving the idea to development? Is it pitching it to higher-ups? Is it simply completing the project? Whatever the "next level" is, just say that instead. If you don't, you run the risk of your teammates having a slightly different interpretation of what you mean. Simply telling everyone what the next steps are will prevent confusion and frustration when things aren't happening the way you expected.

3. 'Many Moving Parts'
If you say your company has many moving parts, you might think you're describing your business as being complicated and well-thought-out. You're not. As Forbes points out, lots of complicated but ultimately useless things have many moving parts. Avoid comparing your business to a Rube Goldberg machine and instead say it straight, even if saying it straight means saying, "I'm not fully prepared to talk about all of the different factors that go into that. Can I get back to you?"

4. 'It Is What It Is'
This is, perhaps, the most useless phrase in the business lexicon. Unlike many of the other phrases on this list that can be replaced with more accurate sentences, this phrase is usually best replaced by saying absolutely nothing at all. If you ever feel that this phrase is really necessary, think about why you feel that way. Is it because you're not able to make the changes someone is asking for? Are you frustrated by a project's lack of mobility? Verbalizing your motivation will prevent you from stewing in whatever's going on, and will help your teammates have a better understanding of the situation as you see it.

5. 'Give 110 Percent'
There are few phrases guaranteed to inspire rolling eyes than "giving 110 percent." Sure, everyone knows you don't actually want them to do more than is physically possible for the task at hand. But again, this comes down to clarity of language and avoiding confusing wording. Instead of asking your team to give 110 percent, ask them to prioritize this project, or to send the proposal through an extra round of edits. If you're using it as an attempt to motivate people who you feel haven't been working at a high enough caliber, cliched phrases aren't the answer. In that case, you need to be sitting down face to face to address performance issues, not hoping that they get the message in meetings or company emails.

Whenever you're considering using a buzzword, just ask yourself what you really mean. Resolve to say that instead, and you'll find yourself getting the results you were looking for.

Learning a musical instrument is just one of the hobbies that will make you sharper.

5 Hobbies That Make You Smarter

What you do in your free time makes a difference. Some hobbies are simply ways to relax and unwind, but other hobbies can actually make you a smarter, more well-rounded person. Here are five hobbies you can add to your routine to give your brain a boost:

1. Exercising
Regularly working out might not be your first thought when it comes to increasing your brain power, but it ought to be. Exercise has widespread effects on how your brain functions. To start, exercise gives you energy and improves your focus, making it easier for you to learn new things to begin with. It also improves memory, which means you're more likely to actually retain the things you learn. Exercise has other positive effects on your brain as well, like mood stabilization.

2. Learning a Foreign Language
Learning how to read and speak a new language trains your brain to pick up and retain new information. It's also a great exercise in commitment and studying: Languages take time to learn, so you can use the practice to build discipline you can take with you throughout life. In addition, being bilingual opens up new opportunities for you and your business. You can speak with people who might have been difficult or impossible to access before. If you're regularly working with businesses with employees that speak your second language, you can even make double-sided business cards with one language on each side.

3. Reading
It's hardly a stretch that reading will improve your overall level of knowledge. According to Entrepreneur, however, reading books doesn't just improve your factual knowledge, it also makes you more empathetic and a better problem solver. Reading also reduces stress, which clears your head and makes your mind sharper. The kind of reading you do makes a difference, however: Reading articles online doesn't give you the same benefits as sitting down with a good book.

4. Playing a Musical Instrument
Learning to play a musical instrument deepens your ability to perceive sensory information, as well as your ability to learn and retain new information. It's also the perfect emotional outlet, and a sure way to tap into your creativity. You don't have to be a virtuoso to gain benefits from learning how to read and play music, either: The practice of learning is what affects your brain, not how quickly you learn or how skilled you end up.

5. Traveling
Heading out to new places is a great way to expand your horizons. Not only will you get the experience of exploring an area you don't know much about, but you'll also expose yourself to new customs and cultures. To get the most out of your trip, try to spend some time learning about the place you're visiting. Checking out local museums, markets and historical sites will give a greater insight into what this new part of the world is like. Traveling is also a great chance to dip into your other brain-boosting hobbies: If you're learning a foreign language, travel to a part of the world where it's spoken. Practicing with native speakers will improve your speech by leaps and bounds.

Knowing what to look for in a resume will help you find the best fit for the job.

5 Signs Hiring Managers Should Look For in Job Applications

If you're in charge of hiring new employees, you might find yourself overwhelmed by the sheer volume of applications you receive. After looking through resume after resume, it can be hard to keep track of what you were trying to find in the first place. If you lose sight of your end goal, you run the risk of wasting your time on applicants who just aren't the right fit for the job. To maximize the use of your time and make sure you're talking to the very best candidates, look for these signs when evaluating an application:

1. Attention to Detail
While looking through applicants' resumes and cover letters, try to get a feel for how much attention they paid to the little details. Are the materials free of typos or misspellings? If it's online, have they made sure their documents are in easy-to-open formats? If they mailed the application in, did they take the opportunity to include a business card or other small detail that sets them apart? These little details shouldn't make or break your decision, but they can help you give preference to otherwise equal candidates.

2. Strong Voice
A cover letter should give you some level of insight into the applicant who wrote it. By the time you're finished reading a cover letter, you should have some sense of who the candidate is. There are some questions you can ask yourself to see if the cover letter does a good job of this:

  • Do you have a sense of what motivates the applicant?
  • What do you know about his or her strengths?
  • What interests him or her about the role?
  • What will he or she contribute to the company?

If the cover letter doesn't give you the answers to any of these questions, the applicant has done a poor job. Now, depending on your field, you might not need the applicant to be a skilled writer: Still, a meaningless cover letter indicates he or she hasn't given the application his or her all.

3. Clear Research
A sure sign that a candidate has not put much time into his or her application is a generic cover letter and resume. If you could white out your company's name and job opening from the cover letter, and the copy could work for nearly any role in the industry, set the application aside. If applicants haven't bothered to research your company, or can't figure out how their skills fit the role specifically, they're not a good fit.

4. Acknowledgement of Needs
It's not enough for your candidate to know what your company does – that's the bare minimum. Truly stellar candidates will address the needs they believe your company has, and how they will satisfy them. You're not looking for a candidate who has a clairvoyant level of insight into your business's issues: You simply want to see evidence that prospective employees have considered what you want in the role, and how they'll give it to you. As long as they're mostly on the mark, this is a good sign that they truly understand the responsibilities of the job opening.

5. Accomplishments, Not Tasks
When it comes to the applicant's work history, you should be looking for accomplishments, not tasks or duties. This is one of the tips Career Builder gives to job searchers trying to build a great resume, and for good reason. When looking for stellar candidates, it's not enough to know the day-to-day tasks they've done in the past. This information does let you know what their experience is, but it doesn't give you any insight into whether or not they were any good at it. Instead, you'll want to look for accomplishments. A strong candidate won't say he or she "entered data," but rather that he or she "improved productivity by creating workflows which made the data-entry process more efficient." This extra information lets you know when applicants recognize the importance of results: A quality you definitely want in an employee.