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Marketing

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Marketing

A Complete Guide to Local Marketing

Gearing up for local marketing Gearing up for local marketing takes a multifaceted plan, and with this plan hopefully comes new business and more repeat customers. It may not always be easy but it can be fun, and when…

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Marketing

Does Your Company Have Marketing Scents?

Large companies, medium and small businesses, as well as advertising professionals of all sorts, are banking on the notion of aroma-inspired purchases. Corporations are creating marketing scents – with signature fragrances and lab-generated mood-setters used to sell products and…

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Content Marketing

Crafting Your Award-Winning Company Story

Success in unexpected places I knew these two guys that started a car service in Buffalo, New York – they drove you and your car home after a long night of partying. The whole idea started after several rounds…