123Print's Tips for Your Small Business

17Sep 2024 by Brett Miller No Comments

Harvest the Power of Print: 10 Clever Fall Marketing Ideas for Your Business

Marketing

As the leaves turn and the crisp fall air sets in, it's the perfect time for businesses to harness the season's charm in their marketing efforts. With its tactile appeal and lasting impact, print marketing can be a powerful tool to captivate your audience during this vibrant season. Here are ten clever fall marketing ideas to help your business stand out while engaging with your customers and staying top-of-mind throughout the season. 10 Effective Autumn Marketing Ideas for Print Autumn-Themed Direct Mail Campaigns: Embrace the season by sending out direct mail pieces adorned with fall foliage, warm and inviting colors, and catchy fall phrases. Incorporate special fall promotions, discounts, or fall giveaways to grab attention and encourage action. A well-designed postcard, brochure, flyer, or greeting card can make a memorable…

03Jul 2024 by Brett Miller No Comments

Fascinating Tips From Experts On How to Build Your Brand Universe in 2024

Business Growth

The brands that last continue to make an impression. It’s not just products, services, or entertainment; building a brand that stands the test of time takes a whole universe. Take Disney, for example; Walt’s empire started with simple cartoon sketches. As of 2024, Disney has 129 films, over 50 original series’, several Disney plays and experiences, a television streaming service (Disney+), interactive websites, 12 theme parks, numerous mascots, cruise ships and hotels, and over 60 billion dollars in merchandise revenue! The Marvel Universe started very much the same. Stan Lee’s hope at the very beginning was to afford rent on his small Bronx, New York apartment and continue doing what he loved, which was to create stories. From his comic books sprang yet another empire, including TV, film, theme parks,…

17May 2024 by Brett Miller No Comments

Professional Nature Photographers Share Tips on How to Stay Relevant in 2024

Business Growth

We asked three professional nature photographers what inspires them and how they stay relevant and create happy clients in 2024. Here is what they said. Image by Bryan Lopac Bryan Lopac Started His Photography Business in Honor of His Mom Hi Bryan, You took 1st place last year in our 123Print Fall Photo Contest! We are featuring an article on our blog about professional photographers and are wondering if you can answer some questions? "Sure, of course." Bryan Lopac, Michigan #1 What inspired you to start your photography business, and how has your journey evolved since its inception? "I do it in honor of my mother who passed away 7 years ago. She always showed me beauty in everything that surrounds us. I use to share with her places I went to…

25Mar 2024 by Brett Miller No Comments

7 Crucial Strategies to Add to Your Marketing Playbook for a Successful Season

Marketing

Effective marketing strategies are the cornerstone of success in the fast-paced world of business. Whether you're a budding entrepreneur or a longstanding corporation, understanding and implementing these seven key marketing strategies can elevate your brand, attract new customers, maintain loyalty, and drive growth. #1 Content Marketing Content is king. Creating valuable, relevant, and consistent content for your company can engage your audience, build brand authority, and establish trust. Digital content includes web pages, emails, blog posts, videos, social media, podcasts, and more. At the same time, print marketing can consist of direct mail pieces, physical newsletters, ads in newspapers or magazines, event collateral like brochures, and more. Both print and digital advertising allow you to target niche audiences with relevant content. By strategically providing content that aligns with your target…

05Mar 2024 by Customer Service No Comments

5 Strategic Customer Service Moves to Make Everyone Feel Like a Winner

Customer Service, Guest Posts

Winning Customer Service We can all recall a time when we received ordinary customer service. It met our expectations and allowed us to cross something off a to-do list. But, have you ever had WINNING customer service? Winning customer service not only meets our expectations but exceeds them. It leaves you feeling appreciated by the company, reaffirms your decision-making skills, and makes you want to tell someone in person, via phone, or social media just how great that experience felt. What exactly did the Representative do differently to provide that WINNING customer service? Here are five strategic steps they took to make you, as a customer, leave feeling like a WINNER. 5 Essential Customer Service Tips Understand the Company and its Customers - Before the Representative even met you, they prepared…

08Jan 2024 by Brett Miller No Comments

How to Set and Complete Achievable New Year’s Goals for 2024

Life Insight

As we usher in a new year, it's a perfect time to reflect on our aspirations and set goals to pave our way to becoming better versions of ourselves in 2024. Creating achievable goals is the key to success, ensuring our ambitions are realistic and manageable. #1 Do an Inventory of 2023 Before diving into the future, take a moment to reflect on the past year. What worked well? What challenges did you face? Understanding your experiences can provide valuable insights into what you want to achieve in 2024. Acknowledge both successes and setbacks to outline your goals. #2 Define Your Values and Priorities Consider the values and priorities that are most important to you. Whether it's personal growth, career advancement, health, or relationships, aligning your goals with your core…

08Nov 2023 by Brett Miller No Comments

2023 Holiday Gift Guide for Stationery and Print Lovers

Holidays

A Festive Gift Guide from 123Print® Discover the perfect gifts for the professional or stationery enthusiast in your life with our holiday gift guide. From elegant personalized notebooks and wellness trackers to custom-printed calendars, 123Print® offers an assortment of beautifully designed practical products for a home or business to inspire creativity and organization this season! #1 Business Cards: Make a Lasting Impression Well-designed business cards can leave a lasting impression during networking events, meetings, and chance encounters. 123Print® offers a wide range of customizable business cards to suit every style. Whether it's a sleek and modern design or a classic and timeless look, help loved ones, friends, and more make the right connections. A stack of professionally designed business cards is a must-have for any professional. Gift a set that…

10Oct 2023 by Guest No Comments

How to Promote Yourself as a Musician in 2023 with Print Marketing

Marketing

Being a successful DIY musician in 2023 often means being a savvy marketer. You need to know how best to promote your music, brand, and performances, often on a very limited budget. While a large portion of music marketing occurs online, there is still a wide audience to reach via print marketing materials. Examples of very effective print media are banners, business cards, posters, stickers, tee shirts, and buttons. While I am a 123Print® employee, I am also a musician who has worked in various professional settings for over 25 years. The music marketing landscape has certainly changed in that timeframe. Canvassing businesses, streets, light poles, etc. with flyers/posters is generally a thing of the past, as is receiving physical mailers/promotions via the USPS. Musicians now need to be much more targeted…

07Sep 2023 by Brett Miller No Comments

How to Properly Update Your Marketing Strategy for the Upcoming Season

Marketing

As the fall breeze ushers in a new season, it's the perfect time to refresh and revitalize your marketing efforts. With evolving consumer trends and preferences, staying ahead in the game requires continuous innovation. That's why we're excited to introduce you to our latest strategies to help you flourish in the upcoming season. At 123Print®, we understand the importance of adapting your marketing approach to align with the changing seasons. Our team of experts has been diligently working to develop strategies that will captivate your target audience, drive meaningful engagement, and ultimately boost your bottom line. What can you do to update your marketing for the season? Review and Analyze: Review your current marketing materials and assess their performance. Identify which materials need updating based on relevance, effectiveness, and alignment with…

14Jul 2023 by Becca Wyatt No Comments

How to Effortlessly Modify the Colors On Your Print Marketing Products

Design Tips & Tricks, Guest Posts, Product Uses, Products and Services

At 123Print®, we are dedicated to revolutionizing the customization of printable products online, providing unparalleled options to create truly unique and personalized items easily. One-Click Color-Changing Products We are thrilled to introduce our new color-changing hot spot, enabling you to effortlessly modify the colors of our products with just a few clicks. This feature allows you to instantly update the colors of any item you create – all from the same page. For instance, instead of searching through a selection of products to find the perfect color, you can now make easy adjustments to the color of your choice in seconds. Check out one of our sleek new business card designs that features these handy hot spots that enable you to instantly change the color of any of the elements of the…