How to Use QR Codes Effectively
New businesses need to market their services in the best way possible. Generating brand recognition is one of the most important steps for growing companies, and also one of the easiest ones to mess up. It's easy to get excited about marketing technologies and dive into the coolest trends, but some marketing trends need to be given extra care. Quick Response (QR) codes are one marketing trend that can be beneficial if it is used well - yet it often isn't. While QR codes make a great addition to printed marketing materials like business flyers, they require more effort than simple text. Here's how to make sure your QR codes bring you a response. Audience When considering any kind of marketing tool, it's important to think about who you're trying to reach. In…