Category: Marketing

One of the great ​Fourth of July traditions across America is the city parade. This fanciful affair often includes firetrucks, police cars, floats from local businesses and organizations and even a marching band or two. If your business is partaking in a parade this Independence Day, consider purchasing these materials to ensure parade-goers remember your company long after the Fourth:Patriotic Banner Whether you've converted a trailer into a stylish float or your staffers are simply walking the parade route, you'll need a way to let people know what your company name is. Why not do so with a red, white and blue banner? For just $29.95 you can personalize this 29-by-52-inch banner with your business name, what you do and how to get in contact with you. It's a great way to…

If you're running a small business, your advertising and marketing efforts are likely never far from your mind. Small businesses and startups depend on early marketing efforts to generate new client leads and drive customers' engagement with the brand. So, too little marketing and advertising and you may not be able to get your company off the ground. While you're probably very familiar with some types of advertising, including those on social media or through TV and radio spots, there are others that may be right for your company that you might not have considered yet. One of these is magnetic car advertisements. Here's more on magnetic car signs and their benefits:Who Should Use Magnetic Car Signs? In general, companies can target prospective customers in two ways: Through their demographic information or…

According to a 2015 survey from the Pew Research Center, a record-breaking 64 percent of Americans now own smartphones, which is nearly twice the number of smartphone owners just four years ago (in 2011 the amount was 35 percent). Clearly, consumers are using their smartphones more and more. That's why so many businesses are incorporating mobile campaigns into their marketing efforts. Traditional marketing methods, such as direct mailing custom postcards or encouraging word-of-mouth advertising, are still valuable tools for generating new leads, but digital and mobile marketing are now essential for effectively engaging with customers, both current and potential.While you're likely already building your brand online through your website, blog and social media, your business may also benefit from its own mobile app. If you aren't sure whether you really need…

Marketing is one of the most essential aspects of getting any new business off the ground - if a company doesn't put its name out there, it will have a very difficult time drumming up enough business to stay afloat. For most new companies, things like word-of-mouth and digital marketing are a big priority. These types of promotion don't cost a lot of money and are known for being very effective. But marketing strategies that use tangible advertisements - like postcards or door hangers - also have high success rates.Business flyers are cost-effective and can be used to make a personal connection with potential customers and drive people to a storefront. Plus, they don't have to be just slipped under people's doors or left under their windshield wipers - there are…

Small business marketing these days is very much about developing a digital presence, but companies shouldn't limit themselves to just online and social media campaigns. Because that's what most companies are focusing on, door-to-door marketing, including direct mail and door hangers, don't have to fight for attention quite as much as email newsletters and social posts. Door hangers have been used for small business marketing campaigns for years, and they're an effective way to raise awareness, especially in specific neighborhoods and locations near your business. Plus, unlike direct mail, they make an individual impression - they're hung on a doorknob where your future customers won't be able to ignore them. If you're considering door hanger marketing for your business, here are a few pointers for making your campaign effective:1. Use Geographic…

Many startups and small businesses are so focused on digital marketing that they forget about some other effective methods of driving people to their business. And why shouldn't they be? Digital marketing gives you a chance to reach a huge number of people at once and its all but free when companies take care of it themselves. However, tangible marketing may be a bit more effective because of how popular marketing online has become. Entrepreneur explains the merits of direct-mail postcard campaigns, including that they're more likely to be read by your target audience than an email or social media post. So, make your next direct-mail campaign effective by incorporating these key postcard design elements:A Clear Offer One of the most - if not the most - important aspect of…

Businesses are often focused on digital marketing - and for good reason. Marketing on digital platforms like social media and mobile is typically low cost and gives you a high return on investment. However, there's something to be said for going back to basics and implementing direct mail marketing campaigns. For one, as the Harvard Business Review points out, because other companies have ditched mail campaigns for digital ones, you'll have a lot less competition on that platform. It can also make your message stand out and seem a bit more personal, which is not usually the case when your email is among dozens of others in someone's inbox. Here are a few ways to make your direct mail campaigns work:Think About Your Message Successful marketing campaigns begin with a well-thought-out…

Digital marketing is a key ingredient of any new business. Why? Because it's effective when done correctly and can be executed with little to no money. But what exactly is digital marketing? In basic terms, it's using your online presence and content to get people to buy your product or service (or do whatever else you're trying to accomplish). Take a look at these basic digital marketing tips to get you on the right track:What Basic Digital Platforms Do You Need? Every company can start by "owning" certain types of digital media. These owned channels are ones that are created by you, and they're where you try to drive traffic to get your target audience interested in your business. Digital platforms your business should own include a website, landing pages, a…