Marketing is draining. Any gimmick that can make a marketer’s life a little easier should be seized but not abused.
A Shortcut to Effective Business Marketing
As marketers, we have a lot to think about, from organic SEO to paid search, direct mail marketing to email marketing, social media to print, and product lines to prospecting. Most marketers wear many hats, so a shortcut to sales optimization where you increase your conversion rate, average order value, and revenue growth would sound like music to anyone’s ears.
And if you haven’t completely died inside from your long list of daily to-dos, many of us still want to do some good. We want to avoid the soulless ChatGPT headlines and overused email campaigns touting products that haven’t been updated in five years. We want to put appeasing the Google Gods a little further down our list and focus on giving something back to our customers and maybe even our community.
An Easy Marketing Tip to Improve Our Chaotic Lives
There is a lot of effort involved in a brand refresh. And maybe the holidays have just ended, and your in-laws have just left, and you had three maniacal children home on Christmas break, play-fighting the family Labrador just out of view of your daily Zoom meetings. If all you feel like doing for the next three months is sleeping, here’s a shortcut to a simple marketing strategy that works for you and your customers and, according to research, can actually increase your ad clicks by more than 20%.
Start Thinking About Your Customers Again to Produce Value-Added Sales
How would your customers use your products?
Value-added selling is a sales technique where you build on the value of your products and services to create a personalized and worthwhile experience for your customers.
How would real people use your products?
Imagine everything your business offers.
At 123Print, we offer a wide assortment of print marketing products.
In fact, I work for several print marketing and promotional products companies, so I imagine a restaurant owner, after closing, doing their inventory over by the bar. Her cocktail napkins and coasters are branded by my business with the name and logo of her establishment. The pens she uses reflect the name on the door. She’s writing in a notebook with the restaurant’s slogan printed on the front, personalized on one of my websites. The menus are also from one of my companies, and the magnets and souvenir cups she sells in the gift shop are, too. She has a strategically placed banner over the bar with a fun beachside scene; she created the design, but it was my business that printed it.
When I let my imagination run wild that establishment is decked out in more company gear than our warehouse.
I encourage you to let your mind hone in on your own products and then drift over to your customer base. Imagine how your market uses your products and then how they use one or more of them together. Now, that’s your key.
Thoughtful Cross-Promotion Strategies with Personalized Recommendations
Give your customers scenarios where they can use two or more of your products together and, even better, simultaneously. Product bundling not only helps them but also helps you. Add-on sales focuses on an essential upselling technique, more specifically known as suggestive selling. The term upselling sounds a bit sneaky, but not when you’re suggesting more effective products that someone can use in conjunction with one another to improve your customer’s life in some way. If the products are used as a means to add value, then everyone profits, and you improve customer retention.
Not only are you selling more products, but customers tend to gravitate towards ads with complementary products, which establishes your business as a more universal expert in the field. Your customers walk away with a nice, easy feeling about the perfectly paired set or bundle of products. As consumers, we like products that match or complement one another; it streamlines our otherwise chaotic lives for the moments we’re using them, or at least that’s the hope one sells and wants to buy.
Cross-Channel Marketing Integration
Cross-selling can boost your sales even with dormant markets, especially when using a multichannel marketing approach.
According to Ortto, “72% of consumers say they would rather connect with brands and businesses through multichannel marketing.” And, according to a study from Invesp, “Multichannel shoppers spend 3 times as much as single-channel shoppers.”
You can increase the sales of multiple products offered by your brand in conjunction with one another by effectively presenting authentic scenarios that resonate with your customers where these products can be used together.
Position Your Products to Succeed
Proper product positioning allows for products that may have otherwise sparked no interest in your clients to take on new uses that they never thought of when paired with another one of their favorite products that they buy monthly.
Be the one to think of these exceptional product couplings before your customers do, and ensure you know where to reach them before your competition does. Here’s to a successful next quarter!
For more effective ways to market your business, check out 123Print.com.