Here's a quick test you can give your LinkedIn summary right now: If you delete your LinkedIn summary, and the information given in your LinkedIn page would be unaffected, you need to revise it. Your summary shouldn't just show where you worked and what you know how to do – that's what the rest of your profile is for. That opening paragraph (or so) should be what draws people in and makes them want to know more. When someone gets your LinkedIn address off of your business card, make sure the first thing they see keeps them scrolling.
The Wrong:
Take this summary for Jane Doe, a sloth specialist:
A dynamic sloth consultant for Sloths Inc. Before joining Sloths Inc., she worked as a sloth coordinator for Slow n Steady, and received her degree in Sloth Studies at Anytown University. A people person with a can-do attitude currently looking for opportunities to work with sloths in a management position.
If a hiring manager reads this summary, she's not going to learn anything about Jane Doe that she couldn't have learned without the summary. More importantly, Jane Doe has missed an opportunity to give that hiring manager a glimpse into her personality, and how she might fit in to a company's culture.
How you can learn from Jane's mistakes:
The Right:
Here's what Jane Doe could have done differently:
I've known I was meant to work with sloths ever since one bit me at the zoo. That's not the way the animal encounter was supposed to go – I wasn't actually supposed to be touching it – but sometimes a twelve-year-old just has to follow her heart and break the rules a little. It probably should have been a lesson in caution, but instead it inspired a lifelong fascination with and respect for the greatest animals on earth.
I'm always on the lookout for new chances to work with sloths. Reach out with any opportunities, questions or if you'd just like to hear a fun sloth fact.
Admit it: you have no earthly reason to need a sloth specialist on staff, but you do kind of want to know what her fun sloth facts are. And if someone in your network mentioned that they had an opening for a sloth manager, Jane is probably the first person who'd come to mind.
Here's what Jane's second summary does that you can bring to your LinkedIn summary revisions:
Looking for effective fall marketing ideas to help your business stand out? From eye-catching direct…
Learn from experts like Disney, Marvel, and more how to create an entire universe around…
We’ve gathered insights from professional photographers who reveal their secrets to getting inspired and staying…
In the ever-evolving marketing landscape, staying ahead requires a strategic approach throughout each season. Having…
Have you ever had WINNING customer service? Customer service that doesn’t just meet your expectations…
Set and accomplish your New Year's goals! Learn practical strategies to establish milestones, stay motivated,…