Categories: Marketing

Networking as a small business owner

In today's professional world, networking is a necessity. With the rise of technology, however, people discount the benefits of getting to know and talk to people in their industry. Through building a network of colleagues, you're not only spreading the word about your business, but you're also gaining valuable insight from people who may have experience in a particular field that you should know more about. However, it can be tough to get out there to start networking if you've never done it before. Here's what each new small business owner should know when beginning to expand his or her network:

Get to know other business owners in your community
Many neighborhoods have a very tight-knit business community. If your store is located in an area with many other independent stores, try holding a mixer for other owners in the area. This way, everyone can get to know one another. Each business owner can benefit from meet his or her neighbors as well, because everyone can band together to to publicize the whole community and cross-promote each other's brands. This could consist of simply hanging fliers for each other's stores in your own, or even working on a collaborative product – like a coffee shop and brewery putting out a partnered drink. Locals will respond positively to this as well.

"People like to work with businesses they're connected with."

You'll learn about new opportunities
When you're keeping in touch with other business owners in the area, you're more likely to know of events before they happen and how you can contribute. If you run a small bakery, for example, you might be able to get a tent at an upcoming street fair. If you run a printing press and another business owner's daughter is getting married, she may be interested in getting her wedding stationery from you. You're far more likely to be suggested for opportunities like this from other colleagues as well if you keep in touch with business owners in your community. People are more likely to work with a business to which they're personally connected. You may even get to know people who can provide you with much-needed services in your personal or professional life!

You can ask questions
Though each industry is different, getting to know the ins and outs of your particular community can be very beneficial for any new business owner. You can learn a lot about your neighborhood's spending habits, like what kind of marketing tactics work best and when foot traffic on the block is heaviest. While you should certainly network with the business owners in your community, you should also branch out a bit to talk to people in other areas who own businesses similar to yours. This way, you can gain valuable insight on both sides of the fence – the local aspect of your business and the consumers of what you produce. 

Cindy Berrier

Cindy is the Customer Care and Operations Manager at 123Print. A native New Englander, Cindy now resides in Pennsylvania. She enjoys helping our customers and ensuring that the website runs smoothly. When she has downtime, she likes to spend time with her grandchildren and ride horses. Any questions, please contact her at cberrier@123print.com. [Check out Cindy on Google+]

Share
Published by
Cindy Berrier

Recent Posts

11 Easy and Helpful Techniques to Annihilate Holiday Stress in 2024

Learn effective stress management techniques to keep you sane during the holiday season, so you…

1 week ago

Harvest the Power of Print: 10 Clever Fall Marketing Ideas for Your Business

Looking for effective fall marketing ideas to help your business stand out? From eye-catching direct…

2 months ago

Fascinating Tips From Experts On How to Build Your Brand Universe in 2024

Learn from experts like Disney, Marvel, and more how to create an entire universe around…

5 months ago

Professional Nature Photographers Share Tips on How to Stay Relevant in 2024

We’ve gathered insights from professional photographers who reveal their secrets to getting inspired and staying…

6 months ago

7 Crucial Strategies to Add to Your Marketing Playbook for a Successful Season

In the ever-evolving marketing landscape, staying ahead requires a strategic approach throughout each season. Having…

8 months ago

5 Strategic Customer Service Moves to Make Everyone Feel Like a Winner

Have you ever had WINNING customer service? Customer service that doesn’t just meet your expectations…

9 months ago