It’s an old truism that a company’s brand is its most important asset. When executed correctly, an effective brand strategy establishes a significant and differentiated presence in the market that helps attract and retain loyal customers. Let’s first establish what is meant by a brand. …
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When it comes to showing customer appreciation, businesses around the country are faced with a similar question — to gift or not to gift? And if “gift,” who-what-where-when-why? Whatever the answer may be, gift giving can be a tricky…
If a picture is worth a thousand words, your brand image is worth a thousand purchase considerations. Portraying a powerful image as well as creating a unified, consistent look for your business ensures that your brand can be remembered.…