How to Define And Get The Word Out About Your Brand
[caption id="attachment_5094" align="alignleft" width="240"] [credit: engelads.com][/caption]Remember earlier this month when we revealed our infographic on designing a business logo? Are you still with us? Now that you’ve created the perfect logo for your company, what’s next? Defining your brand. Remember, the foundation of your brand is your logo. By using your logo as a starting point, establishing your brand is not the daunting task that it seems, it just takes time, patience and honesty. Start off by making an inventory of your skills and what you want your customers to remember most about your brand. From your list of skills, identify which pertains to the needs of a customer. Think through how your brand can fill these needs. Then, focus on what makes your company stand out from the pack.…