Thinking Inside the Box: 8 Product Packaging Tips

Customer Retention, Marketing, Products and Services, Small Business Info
How often have you received a package you've been eagerly anticipating and found the entire experience a complete disappointment? More often than not, the shipping envelope or box was underwhelming (and somewhat beaten up from its journey), the product presentation inside was non-existent, and finally, there seemed to be a potpourri of everything this vendor had available in its promotional arsenal, i.e., mini-catalogs, product inserts, a customer satisfaction survey, a packing slip and more. Most marketers would agree — the after-sale contact is the best opportunity to turn a first-time customer into a loyal and returning one. It should then come as no surprise that all aspects of your shipment — from the mailing label to the packing materials — are critical to future success. Let’s review a brief synopsis…
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Getting the “Loyal” Treatment [INFOGRAPHIC]

123Print Infographics, Small Business Info
According to BusinessDictionary.com, customer loyalty is defined as the likelihood of previous customers to continue to buy from a specific organization. In other words, customer loyalty is when your customers continue to buy from your company even though your competitors offer similar products, sometimes even at a lower price. Maximize your customer love by instituting a loyalty program! There are many different things to consider when implementing a customer loyalty program, including allowing your customers to opt in, limiting participation to your most valued customers and offering custom membership cards. If maintaining loyalty is the purpose of a loyalty program, then most fail to live up to the name! Find out how your business’ loyalty program can stand out, and ensure that it does. In fact, find out how to…
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