09Dec 2013 by Cindy Berrier 2 Comments

4 Tips to Improve Your Website

Marketing Info, Monday Marketing Minutes, Small Business, Small Business Info
Your website is more important to your business than ever, and with the holidays close at hand, that’s never been more true. In fact, according to Accenture’s Holiday 2013 Shopping Trends infographic, 65% of consumers plan to browse products online before purchasing in stores this holiday season. Following are four ideas to improve your website: Keep It Simple — From site navigation to the headlines and subheads, make it easy for your site visitors to find what they’re looking for on your site. Categorize your products in a way that makes sense to prospective customers as opposed to how your company thinks about products internally. If you don’t have an alphabetical “
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25Jul 2013 by Cindy Berrier No Comments

How to Use Facebook to Drive Fan Engagement

Small Business Info
If you’re like me, trying to find that sweet spot with Facebook posts is quite the daunting task. It raises the popular rapid-fire questions, “Who? What? Where? When? Why?” Who is your audience? What type of media are you posting? Where will it show up in people’s newsfeeds? When is the best time to post? Why are you posting it in the first place? I recently came across this awesome study conducted by Simply Measured which looked at the Interbrand Top 100 Brands on Facebook from May 1st to June 30th, 2013. The report is hosted on slideshare and was a very informative read. Below, I’ve outlined what are, in my opinion, the key takeaways from the study. (P.S. if you have some time, you can check out the full…
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