6 Tips for Better FAQs
If you’re one of those savvy Internet shoppers that would rather buy online than go to a shopping mall any day of the week, you know exactly where to find information on a site. But do your customers know where to look? How long do you think they’ll search before they leave? Following are 6 helpful FAQ tips that can keep your customers online and buying from you instead of buying from your competition. MAKE IT EASY Keep your “Help and Frequently Asked Questions” section easy to find on every page. The most common places for your customers to look for “FAQs” is in either the header or the footer. A general rule of thumb is that your answers should not be more than 2-3 clicks away. More than that and…