Boo! Did we scare you? Hopefully neither us nor your fall marketing plan is something to get spooked out by. If your October promotional calendar is in need of a little sugar rush, consider these six successful Halloween marketing ideas! Make Halloween a month-long theme and spread it across different channels. Mixing different promotions that use all your marketing channels will give your business tons of flexibility. It will also help you to avoid overusing a single marketing tactic. For example, consider doing a month-long series of Halloween tips, tricks and ideas across both email and social. You can create videos for YouTube, run a Twitter contest where people can tweet their favorite Halloween treats using a branded hashtag and then top it off with a Halloween-themed email newsletter. (more…)
