How to Name Your Company, Products or Services
Coming up with great names is some people’s full-time job. I know, I can’t believe it, either. For some reason, I always think of the lucky gals or guys who get to name nail polishes. They are great examples of brand-marketing folks who have to ask themselves “what’s in a name?” on a daily basis. Take the person who named OPI’s most-popular nail polish shade, Lincoln Park After Dark, for example. Lincoln Park, if you’re unfamiliar with it, is a Chicago neighborhood, which obviously gets pretty dark at night, considering the deep-purple hue of this product. Even if you don’t know what Lincoln Park is, you can put together the “After Dark” with the dark shade, and get it. It’s a play on words that creates a visual in the…