4 Tips to Improve Your Website
Your website is more important to your business than ever, and with the holidays close at hand, that’s never been more true. In fact, according to Accenture’s Holiday 2013 Shopping Trends infographic, 65% of consumers plan to browse products online before purchasing in stores this holiday season. Following are four ideas to improve your website: Keep It Simple — From site navigation to the headlines and subheads, make it easy for your site visitors to find what they’re looking for on your site. Categorize your products in a way that makes sense to prospective customers as opposed to how your company thinks about products internally. If you don’t have an alphabetical “