29Oct 2013 by Cindy Berrier No Comments

Loyal Business, Loyal Customers

Small Business Info
[caption id="attachment_5724" align="alignleft" width="243"] [credit: perfect-coach.com][/caption]When owning a small business, or any business for that matter, it is important to keep customers coming back time and time again. Returning customers are loyal customers and companies that reward people for their consistent business will benefit more than those that don’t. However, with most businesses offering loyalty programs, it can be difficult to set yourself apart. Take a look at three loyalty program ideas that will bring in customers and increase your sales. 1. Targeting Customers — Right off the bat, it’s important to know that loyalty programs are meant to change customer habits, so your business becomes a part of their weekly routine. You are not necessarily targeting the customers who are loyal to you regardless (without an incentive); you’re targeting…
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01Apr 2013 by Cindy Berrier 2 Comments

Getting the “Loyal” Treatment [INFOGRAPHIC]

123Print Infographics, Small Business Info
According to BusinessDictionary.com, customer loyalty is defined as the likelihood of previous customers to continue to buy from a specific organization. In other words, customer loyalty is when your customers continue to buy from your company even though your competitors offer similar products, sometimes even at a lower price. Maximize your customer love by instituting a loyalty program! There are many different things to consider when implementing a customer loyalty program, including allowing your customers to opt in, limiting participation to your most valued customers and offering custom membership cards. If maintaining loyalty is the purpose of a loyalty program, then most fail to live up to the name! Find out how your business’ loyalty program can stand out, and ensure that it does. In fact, find out how to…
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