How to Prepare a Press Kit
[caption id="attachment_4965" align="alignleft" width="300"] [credit: MondoBeat][/caption]Have you ever considered putting together a company press kit? A press kit is a (presumably) easy way to share a comprehensive look at your business. Over time, press kits have morphed from cumbersome folders and packets into small, easy-to-handle digital bytes. (Think flash drive). This has made it easier than ever for reporters and PR teams to handle and access your company’s info, as well as made it cheaper for companies to produce and distribute. Remember, you want to make it easy for reporters to write about you. Some PR professionals claim that having a good press kit is just as important as having a good website. But where do you start? Focus on these six elements to prepare an attractive and informative press kit: Company…