Branding: A Promise You Keep
It’s an old truism that a company’s brand is its most important asset. When executed correctly, an effective brand strategy establishes a significant and differentiated presence in the market that helps attract and retain loyal customers. Let’s first establish what is meant by a brand. Simply put, it’s a promise. It informs customers what they can expect when they purchase your products and services. An effective brand should clearly differentiate you from your competition. Branding is a simple concept, yet requires you to take a long, hard look at your business today and what you would like it to be in the future. Brand starts with seeing the business through the eyes of your employees and customers. This amalgam of positive and constructive feedback and emotions must be thoroughly analyzed and digested. (more…)