The Power of Rebranding: When and How to Refresh Your Print Marketing

As individuals, we strive to evolve every day, to become smarter, kinder, more open, fitter, more productive, whatever the case may be. So why should your brand be any different?

Just like you, your business should hold onto its core values and the things that make it unique. You shouldn’t eliminate the meat and potatoes that have maintained your customer loyalty for years, your irreplaceable products and services. What you should do, what you need to do, is keep refining. The world is changing every day in so many ways, and your business needs to keep up.

An avenue of your business marketing is dependent on print—yes, even in 2025. Print marketing is often done in conjunction with other advertising techniques, like digital marketing, social media, and email, to form a successful multifaceted marketing campaign that helps reinforce a strong brand identity and a positive customer perception.

How do you know when it’s time to rebrand your marketing materials? Let’s take a look!

Knowing When It’s Time for a Rebrand

If you are trying to figure out if it’s time to update your print marketing materials, ask yourself these questions:

• Are your designs and messaging outdated? Ensure that all collateral, including your logo, colors, and fonts, doesn’t feel stagnant or inconsistent. Also, make sure you are producing appropriate print designs that align with modern values and speak to your target audience.
• Have marketing trends shifted? Educate yourself on the latest trends and monitor what your competitors are doing. You don’t want to be behind your competition.
• Are you seeing a lack of engagement lately? How are your customer responses? How is your traffic? How are your conversions? How are your sales? If you are seeing a decline, it’s time to make some changes.
• Has your business evolved since its origin? Have you updated your brand since founding it? This includes marketing materials, web content, and your products and services.
• Is your branding inconsistent? If your brand voice doesn’t align across all channels, it’s time for an update.

The Power of Print for a Rebrand

Print materials make great first impressions and solidify you as a trusted expert in your field. Whether at tradeshows or a chance encounter, you should always have stylish business cards, brochures, and postcards on hand. These first impressions can turn into long-term relationships that you can continue to maintain through effective marketing strategies and high-quality service.

123Print offers all different types of premium-quality print marketing materials and promotional products, so you can always be prepared!

Print collateral has a better recall rate than other forms of advertising. In fact, studies show print ads achieve a 77% recall rate compared to a 46% recall rate for digital ads. And when you release your print ads in conjunction with other marketing channels, your chances are even better for achieving a memorable and actionable result. Customers also tend to hold onto print collateral longer, so it will stay more top-of-mind than your digital ads.

Essential Print Materials for a Successful Brand Refresh

Think of your key assets. Some essential categories for a print marketing portfolio are:

• Business cards
• Brochures and flyers
• Signage and banners
• Direct mail and packaging

3 Key Things to Consider When Updating Your Marketing Materials

• What season are you in? Whether it’s winter, spring, summer, or fall, your current marketing materials should reflect these changes. Also, remember to be prepared for outdoor events with signage and promotional items.
• What’s trending? Look at current industry trends. What types of colors, messaging, visuals, and fonts speak to your target audience these days?
• What works, and what doesn’t? What does your audience still gravitate towards? What has recently become unpopular? Build on your strengths and discard or improve your weaknesses.

Good luck!  Remember, 123Print is here to help maximize your print marketing efforts. Take a look at our website or reach out to our customer service department for a consultation!