Boo! Did we scare you? Hopefully neither us nor your fall marketing plan is something to get spooked out by. If your October promotional calendar is in need of a little sugar rush, consider these six successful Halloween marketing ideas!
Make Halloween a month-long theme and spread it across different channels. Mixing different promotions that use all your marketing channels will give your business tons of flexibility. It will also help you to avoid overusing a single marketing tactic. For example, consider doing a month-long series of Halloween tips, tricks and ideas across both email and social. You can create videos for YouTube, run a Twitter contest where people can tweet their favorite Halloween treats using a branded hashtag and then top it off with a Halloween-themed email newsletter.
Time different emails for different customers. You’ll want to target both organized Halloween shoppers as well as last-minute Halloween shoppers (who, me?!). This means creating two different email campaigns for your organized shoppers (probably online shoppers) and your last-minute shoppers (probably in-store shoppers). Marketing Manager of HalloweenExpress.com, Diana Voigt, suggests emailing online shoppers two weeks before Halloween and in-store shoppers during the week of Halloween.
Offer Halloween incentives. Think outside discounts — have you ever considered giving your customers a free gift with their holiday purchases? Try to find a low-cost Halloween-themed item that’s easy to ship with a customer’s order. This incentive will help new customers make their first purchase, and returning customers feel like they’re getting a great deal. Your freebies will also give you additional imagery for your Halloween creative needs!
Encourage user-generated content. Have your customers send you their own Halloween creations! This user-generated content can help build up hype, generate search traffic and add to your content library for Halloween promotions. If you encourage your users to share the content on their networks as well, that helps with your link building.
Put a Halloween-theme on non-Halloween products. Not a company that sells party supplies, costumes or pumpkins? You can still have successful Halloween promotions. For example, if you’re an apparel company, you can run a campaign that shows your customers how to piece together creative costumes using your colors and your merchandise. If you’re a printing company (wink wink) you can show your customers how to create their own custom Halloween party invitations. Adding a spooky subject line to an email or an image of a Halloween character will also give your campaigns an eerie spin.
Don’t go for a traditional Halloween-theme. Do you really want to stand out to your customers this Halloween? Consider promoting your Halloween-themed campaigns in a new way — such as spotlighting the beautiful fall season instead of endless orange, black, ghouls and goblins.
Are you planning on running any Halloween-themed promotions this month? We’d love to hear about it! Let us know in the comments below, on our Facebook page or tweeting @123Print.
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