08Apr 2015 by Cindy Berrier No Comments
5 Tips for Nailing Your Next Networking Event

5 Tips for Nailing Your Next Networking Event

Marketing, Office and Homeworking, Starting a new business
Networking can feel kind of awkward - especially for younger professionals. But if you're starting a new business, you know just how important creating a network of the right people can be. These connections will help you gain clients, take advantage of word-of-mouth marketing and build a team of people you want working for you. That doesn't make putting yourself out there any easier, though. Events are a great way to get started (as opposed to trying to build a network online) because they allow you to control the first impression you give people while also providing you the opportunity to meet plenty of people in one evening. If you're ready to start building your network at an event, take a look at these five tips for working the room successfully:1.…
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08Apr 2015 by Cindy Berrier No Comments
Foolproof guidelines for creating click-worthy titles

Foolproof guidelines for creating click-worthy titles

Marketing, Starting a new business
If you've never heard the term "clickbait," you still may have seen it in action while scrolling through Buzzfeed or perusing your Facebook wall. The term refers to blog or article titles that make people want to read more by providing just a small amount of information up front - thus, leading to a higher click-through rate. And although clickbait can have some negative connotations, when done right, it's actually a good method for making your content exciting and successful. Take a look at these guidelines for developing more click-worthy titles:Know Who You're Targeting As with any marketing tool, the first step toward success is understanding who you're targeting. For one, the content you create and post should reflect your target audience. But your titles, down to the language you use…
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07Apr 2015 by Cindy Berrier No Comments
4 ways to gain subscribers to your business newsletter

4 ways to gain subscribers to your business newsletter

Marketing, Starting a new business
As a small business owner, you likely spend a lot of time thinking about how to get more customers and clients. A great way to get people interested in your company is sending out a newsletter to let them know about sales, events and what your business is up to. Try these four tips to get people to sign up for your newsletter:1. Include a discount When you go to a clothing store website, you might be greeted by a pop-up window. It may offer a discount if you sign up to receive the company's e-newsletter. We've all clicked "yes" to receive the rebate and ended up buying more when we saw something great in the newsletter later on. You don't have to offer a huge percentage off - even 10 percent can be enticing.2.…
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01Apr 2015 by Cindy Berrier No Comments
How To Write A Job Description

How To Write A Job Description

Starting a new business
If you're on the brink of starting a small business, there are many avenues to explore. You'll have your hands full between fine tuning your marketing strategy, working out the kinks with your building permit and figuring out how to get your products in time for opening. You probably haven't given much thought to the hiring process, but you should get on it right away.Start with writing a job description. The SBA offered up tips to create an effective and clear post. Be sure to include the following:Job titleThe tasks that will be required of the hired candidateResponsibilities that are crucial to the company's successA list of relevant role descriptions, for example, the supervisors who will oversee the new employee.According to Monster.com, a well-written piece can attract the right kind of employees…
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01Apr 2015 by Cindy Berrier No Comments
Why Do Businesses Fail?

Why Do Businesses Fail?

Starting a new business
The million dollar question that all companies must face is - why do businesses fail? It's important to turn this question over in your mind if you have even a modicum of interest to go out on your own. Ignoring the hard truth that you might not succeed prevents you from learning from other people's mistakes. Signs of failure According to Forbes, some companies go under while others thrive for several reasons - many of which are multi-faceted. Here are a few reasons why businesses fail:The inability to teach clients about the product, if it does something that's new and innovative.Failure to launch an idea because you've waited too long.Keeping quiet during opportune times to sing praises about your company.A lack of flexibility - oftentimes new ideas need to be molded to work.Squandering funds that should be spent elsewhere.If you've fallen…
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