This holiday season, get ready for a fa-la-la-la-LOT of online sales. Did you know that in 2012, November-December online sales accounted for 30% of total online sales for web retailers? That’s a lot of figgy pudding! (OK, I’m done with the holiday references.)
When it comes to online shopping, more and more consumers are moving away from traditional desktops and moving toward mobile devices and tablets. Last year’s Thanksgiving weekend showed a 3.6% increase year over year in tablet usage, and a 5.4% increase year over year in mobile usage. This research has also led online marketing gurus to believe that the drivers for these significant increases occur during two key times — Thanksgiving Weekend and Cyber Monday.
How can you make sure your website is ready for smartphone and tablet users to arrive en masse? Take a lesson from our latest infographic, “Deck the Halls with Mobile Shoppers.”
Post Mortem: 2012 Online Holiday Shopping Season
Forrester-Bizrate Insights Holiday Flash Survey 2012
Bizrate Insights/Forrester Holiday Shopping Flash Surveys, Q4 2011 and Q4 2012
Forrester-Aprimo Showrooming Research, October 2012
The “Deck the Halls with Mobile Shoppers” infographic was designed by 123Print, a leader in printing personalized business holiday cards, Christmas cards, invitations, business cards, postcards and more. Visit 123Print.com to learn more.
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Wow pretty awesome breakdown of these statistics! Impressive
Thanks, Jacob. It's always fun and interesting pulling the data together.