Categories: Marketing

How To Effectively Brainstorm Social Media Strategy

Forbes contributor Steven Olenski said it best – it's not always pretty when small businesses set out to create social media strategies. Many companies with only a handful of employees are taking shots in the dark, and hoping that something gives. This method might work for some, but for many it's draining. 

Boost the brain juice
To offer a solution to the problem, Olenski came up with a number of ways that small businesses can hone social media strategies, whether it's to get more likes, shares, clients or return on investment. He explained that it's important to brainstorm so that your content doesn't fall flat.

It can be easy to fall into a trap of churning out informative topics. But do they resonate? If you're not sure, then it's time to put your head in the game to come up with some unique and quirky ideas that are all your own.

Of course, it's easier said then done. Luckily, you can fine tune your brainstorming. Inc. Magazine offered up a list of helpful hints. If you find you come to a fork in your brainstorming road, ask yourself a few questions to iron out any wrinkle.

  • Are you afraid of the idea?
  • Will the proposal make your day more daunting?
  • Do you personally like the idea?
  • Does it align with your company's culture and purpose?

Praise creativity
These are important considerations because fear tends to block the road to creative thinking, explained Inc. Find out what's standing in your way and start there. Collaborating with your teammates should be a fun and effective way to get the juices flowing. 

Then, all that's left to do is make your vision come to life. If someone came up with a brilliant idea and executed it nicely, a little praise could go a long way. Inc. advised extolling colleagues for innovation because happy employees equals higher productivity. It can be the start of a beautiful cycle. 

Cindy Berrier

Cindy is the Customer Care and Operations Manager at 123Print. A native New Englander, Cindy now resides in Pennsylvania. She enjoys helping our customers and ensuring that the website runs smoothly. When she has downtime, she likes to spend time with her grandchildren and ride horses. Any questions, please contact her at cberrier@123print.com. [Check out Cindy on Google+]

Share
Published by
Cindy Berrier

Recent Posts

11 Easy and Helpful Techniques to Annihilate Holiday Stress in 2024

Learn effective stress management techniques to keep you sane during the holiday season, so you…

1 week ago

Harvest the Power of Print: 10 Clever Fall Marketing Ideas for Your Business

Looking for effective fall marketing ideas to help your business stand out? From eye-catching direct…

2 months ago

Fascinating Tips From Experts On How to Build Your Brand Universe in 2024

Learn from experts like Disney, Marvel, and more how to create an entire universe around…

5 months ago

Professional Nature Photographers Share Tips on How to Stay Relevant in 2024

We’ve gathered insights from professional photographers who reveal their secrets to getting inspired and staying…

6 months ago

7 Crucial Strategies to Add to Your Marketing Playbook for a Successful Season

In the ever-evolving marketing landscape, staying ahead requires a strategic approach throughout each season. Having…

8 months ago

5 Strategic Customer Service Moves to Make Everyone Feel Like a Winner

Have you ever had WINNING customer service? Customer service that doesn’t just meet your expectations…

9 months ago