What do these three things have in common?
The answer? They are all situations you want to avoid in your business on Black Friday!
While your store might not have a mob scene like those three examples, you do still need to be prepared for Black Friday. Actually … do you remember the buzz about “Black Thursday” last year? Black Thursday referred to the fact that some stores open and release their sales the night before Black Friday. Each year, the times seem to get earlier and earlier, so make sure you check with the stores near you so your sales can be in line! Whether you are preparing your business for Black Friday or Black Thursday, check out these steps to ensure you are ready!
If you are an e-commerce business, you need to make sure your site is prepared as well! If you have an online business, you need to prepare for the “Black Friday” of e-commerce … Cyber Monday!
Whatever type of business yours falls into, you should be pulling out all the stops to market your holiday line! This includes using email marketing, social media marketing or even sending out a postcard via postal mail if that is something that has proved successful with your business in the past.
You and your business can’t afford to NOT tap into the millions of shoppers out on that holiday weekend. By tapping into this active, have-money-to-spend group, sales from these shoppers can help your business:
These five(ish) weeks, starting with Black Friday (or Black Thursday if you want to open your doors on Thanksgiving night), can either break your holiday season, OR make it the most successful you’ve had in years. Our suggestion? Take the steps necessary to go with the latter 🙂
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